Regional Marketing Business Partner – North America
Job description
PLAY, GROW and WIN
To be a part of Virtuos means to be a creator and aim at excellence.
At Virtuos, we harness the latest technologies to make video games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in 2004.
Virtuosi are a team of experts – people who have come together to share their mutual passion for producing high-quality games. People who share the same enthusiasm in exploring new ideas and the constant drive to excel in their field. People who believe in earning success through dedication.
As a group, Virtuos has become a recognized leader in its field, has been growing faster than its peers have in recent years, and is pursuing an aggressive global expansion strategy. To this end, we are seeking an experienced Regional Marketing Business Partner – North America who can join our team and help pave the way towards our new goals.
Reporting to the Integrated Marketing Director, the Regional Marketing Business Partner will drive our marketing activation efforts in North America to elevate the brand’s presence and evangelize the studios’ work.
A gamer and creative marketer familiar with game development, the ideal candidate should have a strong understanding of the myriad of marketing channels within the industry, and hands-on experience in all angles of content creation, to planning and executing campaigns.
Regional strategic roadmap:
Understand regional studio expertise/capabilities, value proposition, and product roadmap- Own end-to-end studio marketing efforts in the region with alignment from regional stakeholders and studio heads.
- Formulate quarterly programs, campaigns and activation plan to achieve business objectives and regional marketing priorities.
- Collaborate with Group Marketing and regional stakeholders to define the go-to-market approach and calibrate activation efforts.
Marketing activation for North America:
Own and grow the Virtuos brand reputation to position Virtuos as the leading external service provider for game development in the region.- Roll out new regional marketing initiatives, including tactical campaigns, field marketing events, reputation-building activities, and advocacy programs.
- Work closely with regional business development and recruitment teams to support sales and recruitment engagement, and to drive overall awareness of the brand
Integrated content development:
Work closely with Group Marketing as the brand and marketing custodian to enforce consistency across all regional marketing materials according to visual identity and guidelines.- Research and develop localized templates and effective content variation to deliver more relatable and actionable material for a local audience.
- Identify compelling studio success stories and local market engagement opportunities to act on or amplify at the group level.
- Engage and build rapport with regional production teams to elevate brand and regional marketing efforts by developing quality content and assets.
- At least 6+ years of experience across gaming, go-to-market strategy, sales enablement, or related agency work focused on campaign orchestration and execution.
- Experience managing cross-functional projects – planning, budgeting, coordination, and driving KPIs
- Experience managing products/campaigns with a regional footprint
- A Bachelor’s degree is required, preferably in Business or Marketing
Who we are looking for:
Passion for games, or experience working in the video games industry.- Strong record of delivering marketing results, partnering with, and enabling sales to achieve company goals.
- Ability to prioritize tasks and manage deadlines to support a global team.
- Can-do, hands-on approach and demonstrated test-and-learn attitude.
- Attention to detail and high level of accuracy in producing and reviewing materials
- Creativity in thinking and ability to develop fresh and unique marketing angles
- Personable with the ability to manage cross-functional stakeholders
- Excellent written English and ability to write high-quality copy.
People matter. Diverse opinions and experiences matter. At Virtuos, our talented teams are the cornerstone of our success, and we recognize that fostering and advocating for inclusivity is at the center of what we do best - we make games better, together. Virtuos is proud to be an equal opportunity employer that embraces diversity of thought, expression, culture, and backgrounds.
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