Badge engineering: the term applied to many cars in the 1950s and 1960s, when a round of mergers and acquisitions had seen once former rivals part of ...
Driving through the Bavarian countryside in my latest test car, with a friend from Munich on board as passenger, we spotted some "classic" Fords parke...
I've been renting cars for long enough now to know that there are two things you can reasonably expect: surprise and coincedence. Both applied to my l...
As I approached the stall that was the location of the latest rental car, I could barely believe my eyes. All bookings on this trip were for a Hertz G...
The business world continues to get ever more competitive, and corporate survival is something that no organisation, no matter how large, can take for...
When Chrysler launched a production version of their PT Cruiser model, back in 1999, it was an instant success. For a couple of years, it was "the" mu...
Like it or not - and many manufacturers do not - most brands have a stereotypical image which has built up over a period of years, which is usually de...