Dixon Schwabl + Company is WFH flexible, has unlimited PTO, and has moved away from timesheets for billable work. The opportunities for growth are OUTSTANDING! Now is a great time to join our team :)

Summary:

The Ad Operations Specialist works in conjunction with senior team members across ad operations, digital media, paid search, and research and analytics. This role is responsible for setup and installing media tracking for our client’s marketing. This person must also maintain all tracking and tagging through Google Tag Manager and Google Campaign Manager and other relevant programs. This role may assist, strategize and execute on media planning & buying functions as needed.

Duties & Responsibilities:

• Co-strategize with media leads to develop ideas and recommendations for tracking opportunities and optimization insights
• Review and develop tracking plans on site for client landing pages and websites overall
• Assist with creation of tracking strategies for campaign measurability and improvement
• Install tracking tags and floodlights in Google Tag Manager independently
• Implement and ensure accuracy of nomenclature around tracking and tagging practices
• Review and manage performance metrics for ongoing campaigns
• Test and confirm tracking implementation regularly
• Implement regular QC of established tracking
• Collaborate with research and analytics team members to ensure tracking meets needs of campaigns and aligns with dashboard delivery needs
• Identify new opportunities for existing clients to expand current campaign tracking/reporting strategies
• Assist with clean-up projects for all clients Google Tag Manager and Google Campaign Manager
• Assist team with reporting needs from Google Campaign Manager for all relevant programs based on client requirements
• Keep current on all trends in the tracking and tagging space, specifically Floodlights
• Basic Javascript and HTML knowledge levels
• Ability to work within Google Analytics to setup events, goals and basic settings within the platform
• Ability to assist on media setup across campaign manager and other media platforms as needed

Desired Characteristics:

• Results-oriented & self-motivated
• Collaborative approach to work
• Ability to prioritize effectively
• Strong attention to detail
• Adaptable
• Strategic thinker

Required Education & Experience:

• Bachelor’s degree in related field preferred
• 2+ years of tracking, tagging and/or relevant media experience
• Excellent communication skills (written and verbal)
• Organized and attentive to details
• Hard working, energetic and flexible; able to handle multiple priorities, constant change and last-minute requests.
• Basic website backend knowledge
• Ability to manage and develop macros and advanced tracking capabilities
• Experience with Google Tag Manager, Google Analytics and Google Campaign Manager interfaces required
• Relevant Google Certifications required

At DS+CO, we hold true to these core values:

• Respect—a commitment to treat employees, clients and vendors with respect; a willingness to be respectful of others’ opinions and ideas; a commitment to respect the work; practice gratitude.
• Integrity—a reputation for doing what you say you are going to do; a willingness to go above and beyond to make it happen; a track record of doing the right thing for the right reason; honesty, transparency and sincerity; earning the trust of clients and employees; maintaining strict standards of confidentiality.
• Teamwork—a high level of enthusiasm, motivation and resilience; a sense of urgency to obtain results; an ability to maintain a positive attitude when under pressure; an ability to keep things in perspective and to keep all team members motivated; a willingness to share your knowledge and learn from one another; a belief that we are all in this together.
• Community—a desire to serve our community, internally and externally; a willingness to volunteer, serve on a board, mentor aspiring young professionals and students, coach and inspire; a commitment to representing Dixon Schwabl, our industry and the clients we serve in the highest regard both in and out of the office.
• Innovation—a reputation for innovative thinking; working with an entrepreneurial spirit across all aspects of our work and in all areas of our business; a commitment to problem solving; a belief that nothing is impossible and that we can find a way to accomplish whatever it is we set our minds to.
• Fun—champion the DS culture; keep a positive attitude; find joy in our work together and laugh.