Job description

SSA Group is looking for a talented Admissions Strategy Associate to join our team.

This position is remote.

Admissions Strategy Associate
The SSA Group is a visitor services company that provides admissions, retail, food & beverage, and catering to over 60 zoos, museums, aquariums, and iconic attractions in 26 states nationwide. Check out SSA at the below websites:

• thessagroup.com
• https://www.facebook.com/ssagrp/
• https://www.linkedin.com/company/thessagroup
• https://www.instagram.com/thessagroup/

Position Title: Admissions Strategy Associate
Reports to: Admissions Strategist, CRM Focus

Job Description:
The Admissions Strategy Associate primary responsibility is to drive admissions revenue and exceptional guest experiences through strategic initiatives for our partner attractions. The Admissions Strategy Associate will centrally support SSA’s Admissions partners both onsite and remotely.
As a critical part of the Admissions Stakeholder team, this role is responsible for providing strategic input focused on driving attendance, revenue, and guest experience. The Admissions Strategy Associate will implement and continually monitor admissions strategies and best practices across all admission product sales channels. Admissions products include tickets, memberships, passes, packages, retail and food items, public ticketed events including, special events and more.
This role has the opportunity to positively impact some of the coolest cultural attractions on the planet, and help support our partners’ mission of sustainability, conservation and animal welfare education.

Responsibilities may consist of (but not limited to):
Key Responsibility Pillars
People

• Maintain relationships with multiple teams (e.g., SSA Group Admissions HQ, SSA Group Information Technology, SSA Group & Partner Attraction Staff) to ensure that strategic initiatives are completed in an efficient and transparent manner.
• Work with attraction partner staff (e.g., CEO, CFO, Director of Development), onsite Guest Experience Managers and General Managers to understand business performance and opportunities to grow attendance and revenue.

Strategy - Mission Driven

• Along with support and input from the Admissions Stakeholder team, identify specific partner business needs, develop a solution, and present for approval. Ensures clear communication of requirements to affected teams for implementation, and measures results of ongoing strategic initiatives. Strategic initiatives include, but are not limited to:
• Annual Admissions Strategic Plans
• New product creation, including packages
• Existing program redesigns
• Pricing and product models
• Work with the Data Analyst in the review of key business drivers and performance indicators, providing regular status updates and actionable proposals to the onsite SSA team, attraction partner and central Admissions team to influence decision-making.
• Responsible for assisting in the creation of annual budgets, as well as assessing performance to budget.

Growth

• Develops expertise in a particular area of admissions strategy and operations, creating toolkits to impact that area of business, including core frameworks, standard processes and analytic reporting.
• Track and communicate key industry trends, providing analysis and actionable insights to help central Admissions team assess potential new strategic initiatives.

Operations

• Works closely with onsite teams, SSA Group Admissions HQ and SSA Group Information Technology teams to ensure that the operational impact of a strategy is as efficient as possible and well understood by all involved parties.
• Regularly assesses initiatives and programs to ensure that they continue to be operationally efficient.

Social Responsibility & Culture

• Supports unit in being an example for Company & Partner guidelines with regard to Sustainability/Conservation efforts.
• Supports SSA in driving community effort through engagement activities and focus on opportunities of giving back.
• Ensures a collaborative environment that while highly planned and organized is prepared for unexpected changes and is agile in reacting to changes.
• Promote an inclusive & supportive approach in all projects.

Requirements:

• Bachelor’s Degree in Marketing, Communications or Business preferred (MBA a plus) or combination of education and experience.
• 3-5 years in Admissions Product, Strategy and Operations experience
• A demonstrated proficiency of Microsoft Office programs (Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint).
• Proficiency in Ticketing, Retail & Food POS systems
• Excellent verbal and written communication skills including authoring marketing communications.
• Ability to travel up to 25-30% of the calendar year, which may include weekends and holidays.
• Ability to lift 30 lbs. or more as needed; if accommodation is needed, employee may work with People Department and Direct Report through this.

Core Competencies:

• Excellent interpersonal and communication skills, including exhibiting professionalism and diplomacy when working with customers.
• Demonstrated, admissions operational knowledge and management of admissions teams.
• Demonstrated, technical knowledge of POS software and solutions.
• Proven experience with coordination of multiple tasks simultaneously, meeting deadlines and working productively and efficiently under pressure.
• Develop frameworks to analyze business problems, develop hypotheses, mine data, deliver recommendations, and assess impact of proposed solutions
• Efficiency: Able to produce significant output with minimal wasted effort.
• Organization and planning: Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
• Attention to detail: Does not let important details slip through the cracks or derail a project.
• Persistence: Demonstrates tenacity and willingness to go the distance to get something done.
• Endurance: Demonstrates tenacity and willingness to go the distance to get something done.
• Proactivity: Acts without being told what to do. Brings new ideas to the company.
• Flexibility/Adaptability: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
• Strategic thinking/visioning: Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends.
• Creativity/innovation: Generates new and innovative approaches to problems
• Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.

This is by no means an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job description. The Company reserves the right to revise the job description or to require that other or different tasks are performed when circumstances change (i.e. emergencies, changes in personnel, workload, rush jobs or technological developments)

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