About Fremont Street Experience:

Fremont Street Experience, LLC is a destination management organization whose goal is to deliver the greatest amount of exposure, awareness and visitation to the destination possible.

The destination is a six-block entertainment district located in historic downtown Las Vegas; it is an open-air promenade of gaming, dining, entertainment, and shopping. Fremont Street Experience offers free live entertainment on three stages 365 days per year and features Viva Vision, the world’s largest single video screen – 1,500 feet long, 90 feet wide and suspended 90 feet above the urban pedestrian mall. The one-of-a-kind venue is also home to SlotZilla, a unique zipline attraction launching riders Superhero-style from a 12-story slot-machine-themed platform that flying under the iconic Viva Vision canopy. With direct pedestrian access to nine of Fremont Street’s world-renowned casino hotels, more than 100 restaurants and specialty retail kiosks, Fremont Street Experience attracts more than 24 million annual visitors. For more information about Fremont Street Experience, visit www.vegasexperience.com.

Position Summary:

The Advertising & Digital Marketing Manager’s role is a fun, exciting and integral role within marketing the department and the company. The position serves as the lead role for all marketing initiatives working closely with internal departments and external agencies and key stake holders. A holistic perspective and approach to marketing is key to the success of the position with a significant emphasis and knowledge required of digital and social media. The person will work closely with the head of marketing to establish strategies and tactics to execute and achieve monthly and annual goals. The role also manages key agency partners (Digital/Social, PR, Video/Photography) and will assist with fulfillment of Sponsorship Partnerships and activations.

The position requires unique, out-of-the box strategies and proven results to succeed. If you are looking for a challenging and rewarding position that touches all facets of marketing where there is never a dull moment, we just may have found the job for you.

General Capabilities:

a. Holistic understanding of all marketing discipline roles and responsibilities.

b. Strong, project management skills.

c. Strategic thinker: ability to craft logical and intuitive solutions to marketing plans and daily business challenges/opportunities as they arise.

d. Works well in a group setting but, can also excel autonomously.

e. Strong analytical mind: ability to analyze data to craft strategic solutions.

f. Ability to communicate well in a group setting and succinctly articulate key thoughts.

Key Attributes:

a. Passionate about marketing

b. Accountability: goal and results oriented

c. Proactive

d. Detail oriented

e. Multi-tasker

f. Strong time management skills

g. Problem solver

h. Self-starter

i. Strong communicator

j. Accuracy and attention to detail

A complete resume must be submitted to be considered for this position.

Key Attributes:

a. Passionate about marketing

b. Accountability: goal and results oriented

c. Proactive

d. Detail oriented

e. Multi-tasker

f. Strong time management skills

g. Problem solver

h. Self-starter

i. Strong communicator

j. Accuracy and attention to detail

Experience & Knowledge:

a. Work with head of marketing and digital/social, PR and content agencies to craft holistic communication plans and goals.

b. Collaborate with digital agency to execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

c. Work with digital/social agency to design, build, optimize, grow and maintain our social media presence.

d. Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

e. Collaborate with digital agency to identify trends and insights; optimize spend and performance based on the insights

f. Brainstorm new and creative growth strategies.

g. Plan, execute, and measure experiments and conversion tests; experience with A/B and multivariate experiments.

h. Collaborate with digital agency to create landing pages and optimize user experience.

i. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch

points.

j. Evaluate emerging technologies. Provide thought leadership and perspective for adoption.

k. Highly creative with experience in identifying target audiences and devising digital and social campaigns that engage, inform and motivate.

l. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

m. Working knowledge of ad serving tools (e.g., DART, Atlas).

n. Experience in analyzing and optimizing Google Adwords campaigns.

o. Working knowledge of HTML, CSS, and JavaScript development and constraints.

p. Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising.

q. Strong analytical skills and data-driven thinking.

r. Assist with trafficking, billing, and budget management.

s. Up-to-date with the latest trends and best practices in online and social marketing and measurement.

Education & Training:

• Bachelor’s degree in marketing or related field is required.
• Five plus years in digital marketing and social media with certificates in digital marketing, social media and website development/optimization are also helpful.
• Google certification is a plus.
• The candidate must have knowledge of the predominant digital marketing platforms.
• A good grasp of marketing automation software is also beneficial.

All candidates are required to pass a pre-employment drug test and background investigation. We offer a competitive benefit package including: medical, dental, vision, 401(k), PTO, Employee Referral Program and Education Reimbursement.

Fremont Street Experience reserves the right to make changes to this job description whenever necessary.

We are an Equal Opportunity Employers and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientations, age, marital status, veterans or disability status.