Job description
Summary
The Associate Brand Manager is responsible for developing and managing the marketing strategy in their respective Business Unit(s) within United Language Group. This includes, but is not limited to, the development and execution of marketing plans and strategies, engagement campaigns, budget oversight, and vendor management. The ultimate goal of this position is to work cross functionally with other team members to enhance the ULG brand and drive revenue in their respective Business Unit.
Essential Duties + Responsibilities
- Develop and execute business unit level marketing strategies.
- Manage marketing budget allocated to the business unit.
- Develop and execute comprehensive, multi-channel engagement campaigns.
- Liaise with counterparts in sales and operations to develop long term business unit strategies.
- Support proposal and presentation creation.
- Supervise any other marketing positions within the business unit.
- Implement and track success of Marketing, Social Media, and PR campaigns.
- Create and/or coordinate creation of content for articles, blogs, white papers, brochures, webinars, etc.
- Manage our participation in events, such as trade shows, within the business unit.
- Coordinate SEO/SEM programs.
- Other duties as may be reasonably requested.
Education, Experience + Skills
- Bachelor’s degree in related field preferred.
- Minimum 2 years marketing experience preferred.
- Ability to work cross functionally to develop and execute marketing strategy.
- Strong written communication skills and content creation ability.
- Track record of finding and working successfully with outside vendors/creative.
- Multicultural marketing experience is a big plus.
- Excellent English communication skills, both written and verbal.
- Energetic self-starter who takes initiative and creative approach to problem solving.
- Strong people and organizational skills.
Equal Employment Opportunity
United Language Group is an equal opportunity/affirmative action employer. United Language Group prohibits unlawful discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and any other protected class status under applicable federal and applicable state law.
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