TASKS AND RESPONSABILITIES

The primary responsibilities of this role, Associate Director Regional Marketing Prostate, are to:

• The incumbent will be responsible for 5 primary functions. In each case act as Brand Champion to deliver brand communication strategy;
  • Key opinion leader (KOL) engagement and relationship management;
  • Regional Convention leadership and execution;
  • Speaker’s bureau;
  • Marketing initiatives and Programs;
  • Field partnership;

• KOL Engagement and Relationship Management;
  • Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base, and of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;
  • Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;
  • Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker’s bureau, etc.);
  • Collaborate with field teams to identify key KOLs, stakeholders to engage whilst maintaining a focus on the highest target/ ifluential/KOLs;
  • Create a supportive TL base for ARASENS launch for both Urology and Oncology;
  • Up to 50% role as customer-facing time;

• 
  Regional Conventions;
  • Coordinate and execute plans for company presence at regional and input into National conferences such as sponsorships, TL engagement, promotional programs etc.;
  • Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);
  • Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;
  • Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility;

• 
  Speakers Bureau;
  • Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;
  • Provide input into update of content of peer-to-peer programs;
  • Support field with speaker assessment and selection;

• 
  Marketing Initiatives;
  • Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);
  • Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;
  • Participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers;

• Field Partnership;
  • Contribute to development of the regional strategic business plans as well as the marketing team’s, providing key customer insight / intelligence;
  • Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• 
  Bachelor’s degree;
• At least five years’ experience in the pharma/biotech industry with at least two years customer-facing;
• Marketing and other functional / leadership experience in market access, sales training and/or other commercial areas beneficial;
• At least two years’ experience working within the oncology or urology therapeutic areas;
• Experience and relations in working with Academic institutions and key accounts in the East, experience and relations with the North-East a strong preference;
• Proven accomplishment in identifying and utilizing/driving strategic approach to business/functional area, particularly in field sales organizations;
• Proven track record of sales / customer-facing success;
• Significant experience in creating, maintaining and growing relationships with key customers;
• Demonstrated ability to multitask in a fast-paced environment, show attention to detail and follow-through to completion;
• Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
• Excellent communication skills;
• Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
• Strong organizational skills.