Position Purpose

The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.

The Communication Specialist creates and supports their assigned departments’ work to create, edit, and publish content through various websites, publications, programs, public information, graphic design, language access and A/V services offered by Communications, Outreach and Marketing.

Essential Functions

• Supports creation, development and implementation of district-specific communication and marketing plans to strategically manage the output of communication for their assigned departments.
• Manages, maintains, and updates various digital content for their assigned departments on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Nextdoor, and YouTube; develops engaging, accurate, timely and helpful content.
• Designs and creates print collateral aligned with City brand standards, Racial Equity Plan goals and ADA requirements such as flyers, brochures, handouts, direct mail pieces, signage, or event invitations.
• Measures and evaluates Communications, Outreach & Marketing content for various districts, programs, and services.
• Edits, evaluates, and reviews communications, documents and materials created by their assigned departments’ staff to ensure all communications adhere to the City of Dallas brand standards, code of ethics, ADA requirements, best practices, and all other relevant City and state policies, procedures, codes, regulations, guidelines, and standards.
• Works on behalf of Communications, Outreach and Marketing and Office collaboratively with their assigned departments’ staff to develop communications and content for various events, programs, and services.
• Researches, implements and recommends new communication tools and techniques approved by Communications, Outreach and Marketing, ITS Governance, the City Attorney’s Office and other departments to advise Office of the Mayor and City Council staff.
• Reviews and evaluates analytics available through subscriptions and supports engagement through surveys and other tools.
• Prepares presentations and speeches to support their assigned departments’ communication to City employees, residents, and stakeholders.
• Ensures equitable language access, requesting contract interpreters with advance notice required for public engagement and serving as a trained custodian using COM equipment on loan such as interpreter headsets or PA equipment.
• Performs any and all other work as needed or assigned.

Minimum Qualifications

Education
Bachelor's Degree in Communications, Marketing, Public Relations, English, or related field. (Required)

Experience
Three (3) years of experience in communications or related. (Required)

Language-Skills (Preferred)-English and Spanish or English and Vietnamese
Bilingual in English and either Spanish or Vietnamese desired. (Preferred)

Supplemental Information

Knowledge, Skills, and Abilities

• Knowledge of city's practices, procedures and functions.
• Knowledge of basic principles, laws and regulations of personnel administration.
• Knowledge of communications strategies, social media, graphic design and document printing.
• Knowledge of Microsoft Office (Teams, Word, Excel, PowerPoint and OneDrive).
• Knowledge of AP style and proper grammar, punctuation and spelling.
• Ability to speak in public and make presentations to a wide variety of groups.
• Ability to strategically support and facilitate media and other public information requests.
• Ability to Communicate effectively both verbally and in writing.
• Ability to establish and maintain effective working relationships with stakeholders at all levels.