As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

Hall Health Center has an outstanding opportunity for a 50-70% FTE Communications & Marketing Specialist. This position provides communications and marketing services for the University of Washington’s student health center to increase awareness of health services, promote student wellbeing, and support effective communication with UW Student Life and other campus partners.

The Communications & Marketing Specialist position operates under the general direction of the Hall Health Executive Director and works closely with Hall Health leadership and clinical units. The incumbent works closely with UW and Student Life campus partners to develop, implement and evaluate digital and print communication and marketing strategies in coordination with other UW Seattle communication and marketing units.

A strong candidate will be adept at creating compelling and visually-appealing communication and marketing materials tailored to target priority populations and managing social media and web presences in collaboration with wide-ranging stakeholders. They will demonstrate the ability to relate empathically, effectively, and consistently with a diverse student population and a commitment to cultivating long-lasting relationships with clinic and campus partners.

Hall Health Center, located on the UW Seattle Campus, is an AAAHC-accredited outpatient facility that provides a broad range of healthcare services. Our mission is to provide comprehensive health care for a diverse campus community to promote lifelong well-being, achievement, and resilience. As part of a large, urban university, Hall Health exists within an ecosystem of student-facing units and collaborates intensely with various stakeholders.

UW employees impact lives on campus and offer their boundless energy, creative problem-solving skills, and dedication to building stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities, and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty. This has allowed the UW to be nationally recognized as a “Great College to Work For” for five consecutive years.

Hall Health embraces diversity as a core value and commits to providing a welcoming and inclusive environment for individuals of all backgrounds and identities. We honor global, multicultural perspectives and uphold social justice values. We respectfully engage in difficult conversations about equity, privilege, and unconscious bias. Applicants from marginalized communities and those who have demonstrated commitment to caring for patients from underserved communities are particularly encouraged to apply.

Hall Health Center is an essential service of the University of Washington and remains open during UW closures for severe weather, natural disasters, or other emergencies. All HHC staff members are considered essential employees and are expected to report to work as usual in such events.

DUTIES AND RESPONSIBILITIES:

External communications & marketing

Promote UW campus awareness of Hall Health services.

Identify and prioritize events, orientations, newsletters, and other opportunities to disseminate information about Hall Health.

Develop, implement, and track communications and marketing initiatives like email, social media, or digital campaigns.

Collaborate with Hall Health leadership and clinical staff to develop and monitor strategic marketing initiatives.

In coordination with clinical leaders, design, revise, implement, and evaluate patient education materials, including web content, electronic medical record “Smart Phrases,” brochures, postcards, and flyers.

Manage Hall Health’s portion of the UW Wellness Website; prioritize and implement website changes.

Coordinate with other Student Life units on other portions of the UW Wellness Website

Write, proofread, and edit content across different mediums.

Develop and manage an editorial calendar that ensures marketing efforts are compelling and relevant to students.

Conduct market research and analyze trends to identify new marketing opportunities.

Respond to media inquiries; build strong relationships with editors and reporters at UW’s student newspaper and other news outlets.

Coordinate the creation of high-quality photographs that feature Hall Health staff.

UW brand guidelines are met in all marketing materials.

Internal communications

Assist with staff-focused communication and marketing as needed.

Participate in Operations, Clinical Council, and other committees as needed.

Develop and update internal signage as needed.

Campus outreach

Participate in campus communications and marketing groups and committees.
Liaise with communications and marketing leads for campus partners, such as the

Student Life Communications Director.

MINIMUM REQUIREMENTS:

Bachelor's degree in marketing, communications, or a related field
2+ years of experience in marketing and communications or equivalent experience

ADDITIONAL REQUIREMENTS:

Basic knowledge of graphic design fundamentals; background in Adobe design products

Experience with various marketing and analytics tools, including email marketing software and Google Analytics

Strong written and verbal communication skills

Strong prioritization, organization, and project management skills

Be adept at translating complex information into accessible content

Interest in healthcare

Demonstrated commitment to collaboration and teamwork

Strong work ethic

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

DESIRED QUALIFICATIONS:

Experience managing WordPress websites

Experience with emerging social media platforms, such as Discord

Background in a healthcare setting

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.