Job description
We’re investing in our talent!
ServiceMaster is investing in talent across several functions to enhance our sales, marketing, and operations and drive a competitive advantage for all our brands.
Ready to be a part of our growth? We are looking for talented people to join our team!
Copywriter
We are currently looking for a detailed and dynamic Copywriter to join our ServiceMaster Clean Marketing team. In this role, you'll have the opportunity to work on the evolution of sales for our products and brand by working with cross-functional teams to achieve the Company's vision for reinventing commercial cleaning services. To be successful, you need to be a problem solver who brings exceptional creative and analytical skills to develop best-in-class customer experiences.
In this role, you will plan, research, develop, write, edit, and publish content within brand standards and organizational objectives.
What you'll do:
- Write copy for websites, blogs/articles, social media posts/campaigns, emails, collateral, videos, training materials, and more
- Develop and manage timelines for the end-to-end process from intake of requests, receiving copies and images, loading into CMS, and publishing to the site
- Work closely with the digital marketing team to create content that motivates, inspires, educates, informs, sells, and provides information, across a wide variety of digital platforms
- Conduct research and develop expertise in the brand
- Use Search Engine Optimization (SEO) and content development knowledge to create digital content that helps us get found via search engines, and showcases our brands as leaders within the industry
- Utilize editing, content management, and HTML skills to publish and edit content across various digital platforms
- Generate human-centered storytelling using SEO-friendly methods within brand standards
- Develop and maintain a content calendar and plan in alignment with business goals and the seasonality of the industry
- Write copy for promotional literature, marketing collateral, media advertising, websites, and internal and external publications designed to boost brand awareness and increase sales
- Coordinate layout with the art department and estimate production costs or work with outside vendors
- Conduct expert interviews with both internal and external contributors to obtain information and verify statement and copy accuracy
- Work with third-party content platforms or industry websites to provide guest-created content
- Generate requested reports to show marketing value and ROI, which includes, but are not limited to, impressions, page views, downloads, or other valued metrics
- Clearly communicate roadmaps, priorities, and decisions across a wide spectrum of audiences from partner teams to executive levels
What you bring:
- Basic working knowledge of HTML
- Experience with Photoshop preferred
- A high degree of ownership and accountability
- Capable of working cross-functionally across teams
- Ability to balance multiple projects, assignments, and launches simultaneously within a fast-paced, ever-changing work environment
- Ability to gather and scope out enhancement ideas and requirements
- Ability to work with technical staff to communicate issues
- Ability to adapt graciously to rapidly changing, time-constrained launch schedules
- Highly detail-oriented, organized, and patient
- Possess creativity and originality
- Strong written communication skills
- Ability to handle basic issues and problems and escalate more complex issues
- Possess beginning to working knowledge of the subject matter (commercial cleaning, janitorial), preferred but not required
- Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
About ServiceMaster Clean
ServiceMaster Clean is a provider of cleaning and restoration services in both the residential and commercial markets, operating through an extensive service network with more than 65 years of experience. The locally owned companies are backed by a national franchise network with more than 500 locations throughout the United States and serve more than 75,000 homes and businesses every day with a total commitment to customer satisfaction. Their vast network of experts provides a range of commercial cleaning services, including carpet cleaning, hard surface floor care, janitorial services, upholstery cleaning and tile and grout cleaning. ServiceMaster Clean is among the ServiceMaster family of brands. To learn more about ServiceMaster Clean, visit https://www.servicemasterclean.com/.
About ServiceMaster Brands
ServiceMaster Brands ® is a leading provider of residential and commercial cleaning and restoration services. Founded in 1929, the company is home to over 2,100 franchisees across 2,600+ locations serving over 1,000,000 homes and businesses in 2021. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and ten countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore ®, ServiceMaster Clean ®, Merry Maids ®, TWO MEN AND A TRUCK ®, Aftermath Services ®, AmeriSpec ®, and Furniture Medic ®.
While each brand maintains a distinct identity, we share a commitment to our mission to make everyday heroes more heroic. From our franchisee experience to career development to our community, our values – We Serve, We Care, We Deliver, We Do - guide us.
Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career with a high energy.
ServiceMaster Brands is headquartered in Atlanta, Georgia.
Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
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