Minimum Requirements

You have a minimum of 4 direct years building measurement and reporting plans within complex organizations, etc. and feel comfortable working across acquisition, sales, and service mostly focused on sales and service. You’ll be working to understand and define data requirements to bring reporting needs to life. If data doesn’t exist, you’ll need to define how we are going to measure (and measure it), even if it is directional. You are service-driven and confident that you can solve a problem without someone telling you specifically how do to it. You must feel confident working autonomously and collaboratively.

Key characteristics

Loves to

• Communicate through real data and data visualizations
• Work with people to help them uncover and uncover and define what they are wanting to learn

• Dig deep into disparate data and turn it into reportable insights that provide a data driven story that provides clarity into opportunity
• Structure and build harmonious tagging/event requirements to track data across digital experiences
• Delight the customer
• Uncover new ways of doing business (internally and externally)
• Solve complex problems

• Create measurement plans

Understands

• Digital experiences and event management
• Funnel & Conversion Metrics, Statistical Significance, Statistical Bias
• Measuring digital experiences across and against external and internal processes and experiences

• End-to-end customer experience analytics
• Stakeholders, Leaders, Co-workers, and End-Users are all customers
• Objectives & Key Results, Conversion Metrics, Success Metrics, etc.
• Testing and Learning (Data integrity)
• Web and reporting technology

Demonstrates

• Measurable and successful results
• Expert knowledge of intuitive Enterprise event management and reporting in various web technologies
• Expert knowledge in reporting

Nice to have

• Insurance Knowledge

Role Description

The Digital Analytics Analyst will help transform Great American Insurance Group’s digital experience and deliver on our core value to be a customer focused organization. GAIG (Great American Insurance Group) values the entrepreneurial spirit, respect for others, family, integrity, and accountability. We can support and build value for our customers by consistently producing superior operating results.

This new role will have an impact within the transformation and strategic direction of digital experiences as well as how we function as an organization. As a digital analytics analyst, you must be able to work closely with leadership, business units, product, and UX teams to execute work as well as consistently provide recommendations and thought leadership. You feel comfortable being empowered in your role and can work collaboratively and autonomously seamlessly. You are a great communicator and will update leadership on progress in concise informative communications.

As part of the Enterprise Digital Strategy team you will shape extraordinary experience for people and structure long-term value for our business. Our team commits to surpassing our customers’ expectations by empathizing, researching, testing, and learning to discover what truly motivates them. Leveraging our Enterprise strategy, business unit nuances and product knowledge, we identify opportunities to achieve business goals.

Primary Functions

• Responsible for measuring and bridging the gap between behaviors, products, customer experiences and journeys, and web analytics providing effective insights in and out of digital experiences as well as optimization, customer success and outcome metrics
• Work with website Product, UX, and corporate stakeholders to understand business goals, define digital measurement plans, success metrics, requirements, as well as provide insights and reporting on how customers engage with our digital assets

• Writes analytical requirements for technical teams to meet data harmony and reporting needs
• Works closely with business and technical teams to ensure data collection meets requirements and scales appropriately
• Proactively explain the 'why' in addition to the 'what' while educating business stakeholders on insights
• Propose and implement processes, standards, and governance to keep running our business efficiently and effectively within the web analytics practice
• Promote web analytics education and adoption of insights, metrics, and measurement frameworks

• Balance strategic thinking with tactical, detailed execution while working independently
• Report findings with data visualizations and stories that are easy to understand
• Use a variety of tools to extract and analyze data generated by online user activity
• Provides Test & Learn analytic methodologies, requirements, reporting, readouts, and recommendations
• Monitor analytics behavior to track experience to determine if there are optimization opportunities and report to leadership, Product, UX, IT, and other business stakeholders