Willow Valley Communities requires that all new hires are fully vaccinated for COVID-19, be willing to be vaccinated or will qualify for an approved exemption prior to their first day of employment.

Willow Valley Communities is a premier, 55 plus senior living community with exciting plans for future growth and expansion. Residents here are vibrant, active, engaged, and pursue their passions exemplifying our tagline, Life Lived Forward. Willow Valley Communities is seeking a dynamic Web Strategy and Digital Marketing Specialist who is responsible for web design, digital marketing/advertising campaign implementation, website content and onsite user experience.

Responsibilities:

Website Updates and Maintenance:

• Manages and updates multiple Willow Valley Communities organization websites with an emphasis on applying professional web design strategies to measure, quantify and optimize onsite user experience.

• Responsible for the strategy and implementation of digital marketing initiatives including search engine marketing, search engine optimization, outbound marketing email, keyword strategy, PPC digital display ads, and similar excluding social media. Using the Willow Valley Communities voice, writes copy for same. In conjunction with his/her Team Leader, directs agency/consultant resources to provide expert assistance

• Collects, monitors, and assesses related performance metrics and makes recommendations for achieving goals.

• Partners with the Information Technology Department and outside technology vendors for new product development and updates to and maintenance of sites.

• Researches and stays current on best practices and most current digital marketing and website trends both within and outside of our industry.

• Assists in proofreading and editing of content on websites.

  
  

Other Marketing Responsibilities:

• Monitors and maintains inventory of promotional items and Storefront website.

• Assists with and contributes to other marketing projects of department as needed, including but not limited to: proofreading, editing, and minor copywriting.

• Serves as project manager for promotional products, online projects and website projects.

Qualifications:

• Associates or Bachelors degree in Marketing, Communications, Public Relations, Advertising or equivalent experience required.

• Two or more years of digital marketing and website management experience with proven success is preferred.

• Background in web, Wordpress and Photoshop software required. Basic understanding of HTML/coding preferred

• This position is On-Site

Schedule:

• Monday-Friday 8:00am-5:00pm

Wage:

• Starting at $20.00/hr

Work Location:

• The Welcome Center of Willow Valley Communities

• 450 Willow Valley Lakes Dr., Willow Street, PA 17584

Opportunities with WVC:

• Excellent benefits package, including medical, dental and vision

• Use of our amenities, such as our fitness center, spa, cafés and swimming pools

• Discounted meal costs

• Tuition Reimbursement

• Resident Paid Scholarships

• Plus many more

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