This position will be located in Stow, Ohio, and will work on a hybrid schedule: Mondays and Fridays from home and Tuesdays through Thursdays in office.

You will develop and lead Internet marketing programs, online marketing techniques, and online advertising efforts to support organizational needs and goals. You will develop, implement, track, and optimize our digital marketing campaigns on product and franchisees across all digital channels (mobile, SEO, SEM, email).

WHAT YOU WILL DO

• Develop and oversee a variety of digital demand generation marketing programs including, but not limited to: search marketing, email marketing, online advertising, supplier affiliates and sponsorships, mobile, viral, virtual, and emerging media.
• Increase site traffic and quality of visits, build membership in email subscriptions, and increase product trial/purchase intent.
• Manage online marketing initiatives such as web strategy and development, paid search and organic search, web promotions, email campaigns.
• Analyze website and web campaign performance to make ongoing adjustments and recommendations to improve return on investments.
• Manage relationship with agencies and vendors in order to deliver marketing programs on time and within budget.
• Manage creative execution of all digital marketing campaigns including design, layout, copy & promotions.
• Work with Marketing Communications Manager to ensure brand message consistency.
• Collaborate with Product Managers to develop and recommend online strategies to meet and exceed brand goals. Lead and execute upon these defined programs within the agreed upon deadline and budget parameters.
• Develop and manage the digital marketing strategy and budget.
• Build and maintain a portfolio of focused and vibrant, global viral online communities for Matco and Matco distributors via blogging, social media (Twitter, Facebook, digital media sites), social networking, and targeted online communities to increase awareness and market validation.
• Create and measure impact of demand generation through viral channels, and manage all social media outlets.
• Increase site traffic and quality of visits, build membership in loyalty programs, and increase product trial/purchase intent.
• Keep informed of new internet, digital mediums/technologies and consumer outreach vehicles in order to make strategic recommendations on ways our brands can best leverage them.

• Bachelors degree in a marketing related field
• 5-7 years of proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages, user funnels and A/B and multivariant experiments
• Solid knowledge of website analytic tools (e.g. Google Analytics)
• Experience with marketing automation tools e.g. Marketo, Hubspot, Pardot, Eloqua
• Strong analytical skills and data-driven thinking

Fit Factors

• Details matter - quality first
• Effective time Management and personal organization
• Tenacity/do what it takes
• Results count
• Continuous improvement, don’t accept the status quo
• Sense of urgency – quick to prioritize multiple tasks
• Flexibility – able to adapt to changing responsibilities
• Leadership and teamwork/create followership
• Delegate and hands-on
• Strategic and tactical planning & execution of projects

#LI-JE1

Matco Tools, a wholly owned subsidiary of Vontier Corporation, is a distributor of quality professional automotive equipment, tools, and toolboxes. Matco began operation in 1946 and, since 1979, has sold products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors who operate in all 50 states, Puerto Rico, and Canada. Products are also sold to central purchasing operations and other institutional customers through industrial sales representatives and via the internet. Matco is a franchising company, a distribution company, a financing company, a manufacturer of industry leading toolboxes, and a leading supplier of automotive technology solutions employing approximately 600 associates in the United States, Puerto Rico and Canada. For more information on Matco Tools, visit www.matcotools.com.

BENEFITS

• Annual bonuses/incentives (depending on position)
• Immediate company benefits (medical, dental, vision, life, etc.)
• 401k with company match
• 401k defined contribution after 1 year of service
• High level of employee engagement
• Walking path and gym equipment onsite
• Food trucks on site during the summer
• Dress for your day - every day casual/jeans
• Employee discounts
• 15 days vacation + 4 floating holidays + 8 paid holidays
• Paid maternity & paternity leave
• Tuition reimbursement
• Hybrid work environment (2 days remote)
• Annual Day of Caring for employees to volunteer
• Discounts on tools
• Annual team building events
  

Vontier is a $3B global industrial technology company focused on smarter transportation and mobility. Our six operating companies—Gilbarco Veeder-Root, Global Traffic Technologies, Teletrac Navman, Matco Tools, Hennessy Industries, and DRB Systems—are united by a powerful purpose: mobilizing the future to create a better world. Our portfolio of trusted brands includes market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. Vontier’s pioneering solutions advance safety, security, efficiency, and sustainability worldwide.

Energized by our shared purpose and values, we have a strong culture shaped by a deep organization-wide commitment to inclusion, diversity, and equity (ID&E) and environmental, social, and governance (ESG). Eight vibrant global employee resource groups serve as powerful focal points for connection, community, and advocacy, and we actively support community causes through Vontier Cares. We offer flexible remote and in-person, open-space work options.

"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."