Job description
Job Description:
At Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.
The Digital Marketing Specialist implements and manages digital media programs and campaigns across multiple marketing platforms. This position collaborates with the Senior Digital Marketing Specialist and other internal teams to help drive growth through new sales, upgrades, and retention. Uses SEM, social media, programmatic display and other media channels to ensure a comprehensive digital mix. Explores, innovates and develops digital audience insights to drive customer acquisition and engagement opportunities.
We are open to hiring remote if we find the right talent in any of these states (AL, AK, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MN, MO, MS, NC, ND, NE, NM, OH, OR, OK, PA, SC, TN, TX, UT).
What you will do to contribute to the company's success
- Day-to-day management of paid search to meet campaign objectives including oversight of budgeting, ongoing optimization, and execution.
- Implements digital marketing strategies and best practices including campaign optimization, keyword analysis, budget pacing / management, cost per acquisition management and A/B testing.
- Proactively reports on performance by channel and provides recommendations.
- Analyzes data and determines new ways to optimize campaign performance improving conversion and retention.
- Identifies new industry trends and technologies that impact digital / online marketing and translates them into actionable plans.
- Manages marketing offers in content management systems.
- Coordinates with vendors to ensure that digital marketing assets are properly formatted, proofed, approved and trafficked.
- Attends regular meetings with multi-disciplinary marketing teams and provides regular status updates on digital media.
- Helps with securing new assets and the administration of digital asset management platform.
- Builds relationships with vendors to secure new assets and administers them through the digital asset management platform.
- Takes on other duties needed to help drive our Purpose, fulfill our Brand Principles, and abide by our organization’s values.
Qualifications
- Bachelor’s degree (B.A.) from four-year college or university with primary study in Marketing or another related field or equivalent experience may substitute for the degree requirement.
- 1.5 years or more experience managing paid search marketing campaigns, communicating with multiple 3rd party agency vendors or other related experience.
- Experience working with ad design and copywriting.
- Experience with Photoshop, Dreamweaver, or other creative software. (Preferred)
- A combination of a master’s degree and 1 year of related experience may be considered in lieu of the experience requirement.
Core Competencies
- Committed: Values each and every customer, while working hard to keep their business and support our communities.
- Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
- Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
- Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.
Benefits
Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:
- Medical, dental, and vision plans – start when you start!
- Life insurance (self, spouse, children)
- Paid time off (vacation, holiday, and personal/sick days)
- 401(k) - 100% company match (match program starts after 1 year of service, up to 5% of eligible compensation)
- Group Legal plan with Identity Theft Protection
Additional Perks
- Tuition reimbursement (up to $5,250 on 1st year)
- Annual community support to various organizations across the U.S.
- Associate recognition & awards programs
- Advancement opportunities
- Collaborative work environment
We’re an Award-Winning Organization!
- 2022 Forbes’ “America’s Best Midsized Employers”
Our Commitment
Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.
Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Pre-hire Processes
Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.
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