Job description

How You’ll Make A Difference:

• Lead digital marketing and ecommerce strategies using effective Customer Segmentation, Targeting and SEO activities.
• Maximize CRM opportunity: customer list acquisition and database maintenance, segmentation and targeting strategies.
• Execute SEM programs, SEO performance and user experience (UX) input (for web) to guide executable programs that increase growth and profitability.

• Own WFE Brand Website Digital Shelf.
• SKU set up, inventory management, merchandising and overall site functionality for desktop and mobile platforms.
• Create and execute strategic plan for WFE brand website digital shelf: Identify promotional SKUs w/ Brand Team and set them up in Commerce 7, Secure feature details: cost & shipping, guide content development process.
• Consistently track performance including traffic patterns, source and conversion rates to determine ways to optimize user experience and boost traffic to digital shelf.
• Responsible for all eCommerce email communications including content development direction, copywriting, customer segmentation, target customer list development and deployment of emails promoting features on our digital shelf, analyze open and response rates.
• Own eCommerce paid campaign strategy: implement Search and Display advertising campaigns.
• Responsible for ecommerce budget management and delivering upon ecommerce profit and volume targets.

• Provide strategic guidance and leadership throughout entire WFE Direct to Consumer Strategy
• Partner with Tasting Room Sr Manager to segment customers and shape customer journey/experience from discovery to conversion and maximize returning visitors.
• Participate in strategy development and DTC social media plans in partnership with Brand/TR team for Tasting Room.
• Provide strategic guidance on Wine Club Acquisition and Retention programs.
• Responsible for managing total Direct to Consumer communication activity calendar, creating one cohesive plan with minimal redundancy.
• Collaborate with Brand and Creative team to deliver best-in-class creative for social, email, web and more.
• Player-Coach for marketing team, acting as the performance marketing leader. Apprise marketing senior management of the efficient/effective use of the marketing channels and make recommendations for future campaigns and process improvements.

• Responsible for effective Calendar Year Plan execution and milestones
• Build annual eCommerce Plan on a Page with Brand Team and place in Project Management System.
• Lead quarterly DTC S&OP Meeting preparation and execution
• Active participation in biweekly Project Management status meetings

• Other duties as required

What You Need to Win:

• 5+ years experience managing direct marketing and/or eCommerce for enviable consumer or retail brands.
• Deep understanding of performance marketing, Ecommerce and analytics (SEO, SEM, Direct Response, Display, Affiliate, Social Media, Influencer, Email)
• Customer obsessed, driven by exceptional delivery of an unparalleled customer experience across all channels.
• Strong marketing / eCommerce business acumen, proven ability to compile analysis and present in a clear, actionable manner across multiple levels in the organization.
• Experience with commerce in retail / real-world environments, including merchandising, display and POS software.
• Positive, enthusiastic, innately curious attitude.
• Strong ability to manage and prioritize and manage multiple projects simultaneously in a fast paced and lean environment.
• Drive change and overcome roadblocks in a positive, collaborative manner, adapt to changes quickly
• Tech savvy with strong communication skills.
• Entrepreneurial mentality with the ability to roll up your sleeves to test and learn quickly. Demonstrated ability to successfully initiate and lead programs with cross-functional teams to solve complex problems, define new opportunities and create plans to execute. Is highly organized, proactive, and requires minimal day-to-day direction.
• Strong creative writing skills and has ability to tell the brand story in communications.
• Ability to use application software to perform administrative role, including HubSpot, Commerce 7, Facebook Business Manager, Google Analytics, Custom Web CMS, Shopify, Social Media Monitoring Tools, Excel, Word, PPT or Microsoft Outlook.
• Identify and partner with external agencies/freelancer to supplement internal resources.
• College degree preferred or applicable experience.
• Be an ambassador for the brand.
• Manages direct report(s) as applicable

At Wente Family Estates, we believe that time is a choice and every day, we strive to inspire people to make time for what matters by creating meaningful connections. We are a culture of continuous improvement and need your unique ideas and backgrounds to help us grow and create outstanding wine and wine country experiences. We are always looking for creative, innovative, and passionate people who can contribute to our mission of bringing people together over a glass. We are always looking for passionate people to join the team who are interested in learning and growing far above the scope of the position. You'll be working alongside a passionate, driven team and challenged in many different ways to grow professionally and personally.
Wente Family Estates is located in Livermore Valley, CA and is the longest continuously operated family-owned winery in the country. Our portfolio is comprised of Wente Vineyards, Murrieta’s Well, Hayes Ranch, Ravel & Stitch, Angel’s Ink and Unsullied brands. Wente Vineyards’ Direct to Consumer and Hospitality businesses include the Wente Vineyards tasting room and The Course at Wente Vineyards and the Murrieta’s Well Tasting Room.
Wente Family Estates’ wines are sold in all 50 states and in over 70 countries worldwide. The company has received certification for its sustainability efforts with the Certified California Sustainable Winegrowing designation and is recognized as a top 30 wine company by Wine Business Monthly. It is an exciting time to join this dynamic business, led by the fifth generations of the Wente family.
Regardless of your qualifications, if you think this could be you and you're ready to make a difference, please apply! We hope that you will reach out and show us how you can make an impact here.
This position description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change, or be eliminated. Employees are always expected to follow their supervisors’ instructions and to perform the tasks requested by their supervisors.

Job Type: Full-time

colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.