Job description
Join our
Drybar
Team at Helen of Troy as our Director, Brand Marketing (hybrid work onsite and from home), and make an immediate impact on our trusted brands:
Revlon
,
Hot Tools
,
Bed Head
,
Drybar
,
Gold-n-Hot
and
Curlsmith
. Together, we build innovative and useful products that elevate people's lives everywhere every day!
Look around your home, and you'll find us everywhere:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
What you will be doing:
The Brand Marketing Director will lead, cultivate, and encourage, an outstanding marketing team which develops and implements a strategic product program with a strong focus on driving new customer acquisition as well as deepening our relationships with our existing consumers.
They will be responsible for managing and growing the brand by deploying focused marketing programs across the existing line and by developing in partnership with product development a robust innovation pipeline of new initiatives to drive brand expansion, profit and revenue.
As brand/product champion, this role will partner closely with sales, channel marketing, digital, social, ecommerce (and other cross-functional partners), internal creative teams and agency partners to complete coordinated 360 marketing plans. Furthermore, they will play a key role in brand/product positioning work, SKU optimization and architecture development.
This role will require a deep knowledge in marketing and the prestige beauty business and will need to bring strategic agility, out of the box thinking, creativity, strong influencing and leadership skills. All of this will support the mission to grow net sales, volume and to develop a world class brand that delivers profitable growth.
- Apply consumer research and insights, competitive intelligence, and old fashioned “gut instinct” to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products, the introduction of new products, and consumer segmentation initiatives.
- Champion the brand’s strategic positioning and architecture as needed - demonstrating deep understanding of key brand personality traits, as well as a keen understanding of a constantly evolving driven, retail and customer environment.
- Bring brand strategy to life through creative development and execution with key cross functional partners – via brand building and awareness campaigns in all channels. Develop strategy/case to support new business and programming opportunities.
- Partner with digital/ecommerce team to develop a national media plan, and work closely with agencies to deploy media strategically.
- Partner in execution of marketing on all channels – social, digital, influencer, ecommerce.
- Drive consumer trial and dedication, as well as new revenue streams for the company.
- Efficiency of programs and tactics - feedback from collaborators (internal and external), on time and on budget.
- Expand revenue and improve key product and brand performance.
- Drive profitability and deliver YOY increases by managing cost and overall investments.
- Meet and exceed sales growth targets – brand and customer. YOY growth and improvements in channels – targets to be established on an annual basis.
- Cultivate a collaborative and customer focused marketing community, cross-functionally, within the organization.
- Provide ongoing coaching and honest feedback to direct reports and other team members as needed.
- Review and enhance, where vital, all marketing processes, measurements, information systems, etc., that enable the overall marketing function to operate efficiently and effectively.
Skills needed to be successful in this role:
- Demonstrate leadership, critical thinking, independence, pro-activeness and ownership; embracing both big picture objectives and follow-through on details.
- Exhibit a keen ability to handle a multitude of projects at one time, be proactive, hands on and handle pressure in a fast paced business. Ability to drive and manage programs independently.
- Resourcefulness in solving problems and pursuing new, valuable and innovative opportunities.
- Ability to coordinate, prioritize, and deliver multiple products or services concurrently under time constraints.
- Excellent presentation, communication and project management skills.
- Passionate about the beauty industry and trend savvy.
Minimum Qualifications:
- Bachelor's Degree
- 8+ years of proven experience in CPG, Beauty or Fashion
- Strong analytical skills including ability to translate reports
- Consumer obsessed and possess strong consumer understanding
- Experience with external agencies (i.e. Creative)
- Balance between analytical and creative thinking
- P&L Management, financial savvy including strong analytical ability. Experience managing budgets
- Proven ability to work effectively in cross-functional teams
- Authorized to work in the United States on a full-time basis
Preferred Qualifications:
- MBA
- Experience working brand management in prestige beauty with key prestige retailer accounts (i.e. Sephora, Ulta, Nordstrom, Macy’s)
In California, Colorado, and New York City, the standard base pay range for this role is $103,275 - $200,998
annually. This base pay range is specific to California, Colorado, and New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
Benefits:
Salary + Bonus
,
Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
#LI-KE1
#LI-Hybrid
For more information about Helen of Troy, visit
www.helenoftroy.com
. You can also find us on
LinkedIn
,
Glassdoor
,
Facebook
,
Instagram
and
Twitter
.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.
We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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