Job description
Director of Marketing
Remote
Remote
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview
The Marketing Director will have overall responsibility for leading enterprise- wide commercial programs as part of the Real Estate enterprise roadmap. This strategic role will partner with other leaders to form cross-departmental teams to successfully bring products and campaigns to market.
This individual will play an important role in defining and building our campaign plans, owning the launch and optimization plan for the transition to Colibri Real Estate, and creating KPIs to measure the success of campaigns in collaboration with Product Management, Engineering, Marketing, and Sales. The ideal candidate will demonstrate the ability to synthesize large amounts of information and create simple, profound solutions. They’ll live in the details, driving products, and ensuring on-time delivery. The ability to quickly build relationships and establish credibility is critical to this role.
Position Requirements & Major Responsibilities
- Build key relationships with product, brand, and marketing leaders; clarify the strategies and timelines to better identify gaps in our processes, understand through discovery the best practices to be reapplied, and ensure the team is executing towards the plan
- Serve as a strong leader on the Real Estate marketing leadership team, exhibiting a high level of professionalism and leadership skills
- Be a change agent and positive role model and ensure the culture is driven by trust, transparency, and respect
- Exhibit a team-player mentality, being willing and able to execute work in any area of responsibility within your team and volunteering for additional projects as priorities shift
- Liaise with brand leaders, product launch leader, and innovation leader to ensure clear strategy and timeline of go-to-market activities
- Liaise with marketing launch manager (align on mock-ups), and then share out with Brand Leaders, Product Launch Leader, and Innovation Leader to ensure alignment
- Own KPI scorecard review process
- Collaborate with OneRE team on strategy development, and overall timeline for all new launches
- Align on timing of transitions with brand leaders and head of digital innovation
- Communicate with B2B leaders to ensure we are coordinated in campaign strategies, asset management, discounting strategy, value props, etc.
Qualifications
- 12+ years of relevant marketing experience
- Bachelor’s degree or higher in Marketing or similar field
- Hands-on integrated 360° marketing expertise, including digital, TV, radio, social, email and affiliate channels, and direct print marketing
- Proven track record of developing value propositions that communicate clear value to targeted audiences
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands
- Accomplished at leveraging full value from marketing automation processes and tools such as HubSpot or other marketing automation platforms
- Detail-oriented with the ability to manage projects from inception through execution
- Exceptional analytical and communication skills
About Colibri Group
Colibri Group is building the future of professional education. Headquartered in St. Louis, Missouri, Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Students and professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development.
Today, we proudly serve over one million customers each year and employ more than 900 mission-aligned professionals. Our family of brands are the leading online professional education platforms in their respective end- markets. We provide a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, accounting, among other professions. Visit
www.colibrigroup.com for more information.
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
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