The College of Business is seeking a Director of Marketing. This is a full-time (1.00 FTE ), 12-month, professional faculty position.

This is a College of Business (COB) leadership position with the responsibility and accountability to manage the day-to-day marketing and communication needs of the college and to implement local and regional strategies aimed at enhancing the reputation and broad scale awareness of the College of Business and its programs.

The director reports to the dean and collaborates with College of Business leadership team as well as marketing communications leadership within and across the university. The director serves as liaison to and oversees marketing and communication efforts for all COB programs. The director participates in College of Business leadership team meetings.

The Director will be responsible for managing the marketing and communication needs of the College to support the strategic initiatives identified by the Dean, including, but not limited to, recruiting students, enhancing the reputation of the college, growing the resources of the college and supporting regional advancement through industry partnerships and alumni development.

The director works in a highly dynamic and entrepreneurial environment to create and implement plans that further external stakeholders’ strategic goals as well as increase public and private awareness of the college, attract a diverse group of students to our programs, increase donor financial support of the college’s mission, generate recognition for college faculty and programs, and enhance corporate relations.

Key activities include:

• independent analysis to formulate long-term and short-term marketing and communications plans and project schedules and communicating those to stakeholders;
• managing marketing and communications plans and administering their budgets.
• designing and executing integrated marketing strategy, including digital marketing strategy;
• development and recommendation of segmentation strategies;
• development and oversight of market research and market development plans;
• supervision of staff as assigned;
• development and oversight of messaging and consistency in marketing and communications
• coordinating all public relations efforts alongside University Relations and Marketing, media purchase/placement, and major College events and event promotions.

The College of Business is committed to maintaining and enhancing its diverse and collaborative community
that strives for equity and inclusivity. All faculty and staff members are responsible for helping to ensure that these goals are achieved and should be able to demonstrate contributions to diversity, equity, and inclusion. Such contributions can be part of service and/or professional development. Outputs and impacts of these efforts to promote diversity, equity, and inclusion will be included in annual performance reviews

Working for Oregon State University is so much more than a job!

Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.

FACTS :

• Top 1.4% university in the world
• More research funding than all public universities in Oregon combined
• 1 of 3 land, sea, space and sun grant universities in the U.S.
• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties
• 7 cultural resource centers that offer education, celebration and belonging for everyone
• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates
• 35k+ students including more than 2.3k international students and 10k students of color
• 217k+ alumni worldwide
• For more interesting facts about OSU visit: https://oregonstate.edu/about

Locations:

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.
Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine county. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package:

Oregon State University offers a comprehensive benefits package with benefits eligible positions that is designed to meet the needs of employees and their families including:

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.
• Retirement savings paid by the university.
• A generous paid leave package, including holidays, vacation and sick leave.
• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.
• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

Future and current OSU employees can use the Benefits Calculator to learn more about the full value of the benefits provided at OSU.

35% Marketing and Communications
Analyzes various data sources to determine most effective marketing and communications strategies in key regions (e.g., Corvallis, Portland, Seattle, etc.). Researches strategic marketing and communications plans, with an eye to identify best practices and strengthen our competitive market position. Engages in market research and market development. Evaluates outcomes of various initiatives and makes determinations on continuation or change in marketing and communications plans. Develops, implements, and maintains a strategic marketing and communications plan for the college that is consistent with the university’s image platform and best practices for similar academic programs. Designs and executes integrated marketing strategy, including digital marketing strategy. Creates and disseminates information to a variety of outside audiences to enhance awareness of and involvement with the college’s academic and research missions. Coordinates with the Dean to determine priorities for newsletters, websites, annual reports, etc. Oversees the research, interviews, writing and editing features for marketing and communications needs.

35% Promote and Develop Strategic Relations

• Serves as professional interface with OSU Foundation and OSU Alumni Association to strengthen ties with alumni and prospective, ongoing and major donors.
• Coordinates with University Relations and Marketing to collaborate on strategic initiatives and ensure brand compliance
• Oversees the advancement and real-time communication vehicles to increase college fund-development.
• Works with internal and external stakeholders to identify strengths, weaknesses, opportunities and threats to marketing strategies regarding our academic research, instructional and outreach programs.

Based on this information, engages in relevant working groups and committees to
1. raise awareness of the college’s academic mission and programs,
2. provide marketing and communication support to Advancement team with the goal of increasing donor giving,
3. recruit undergraduate and graduate students,
4. provide marketing and communication support to the Advancement team with the goal of increasing corporate engagement, including opportunities for resource procurement, faculty research, and student internships.

15% Supervision
Provides leadership, supervision and direction for assigned staff. Hires and trains employees; plans, assigns and reviews work, establishes goals for each position and assesses performance through completion of written evaluations; acts on disciplinary issues, up to and including dismissal; addresses grievances, developing a framework for corrective actions as necessary.

15% Administration and Program Management

• Manages marketing and communications budget to support college marketing and communications plans.
• Serves on the college administrative team.
• Provides counsel to the Dean and college leadership with regard to communications and marketing activities.

This position may be hybrid (as agreed upon between the employee and supervisor), based in Corvallis or in Portland. Regardless of primary work location, regular travel to events, meetings, and activities, many of which are Corvallis-based, will be required.