Job description

Title: Director of Marketing

The VP of Marketing is a highly motivated, creative individual with experience and a passion for attracting and connecting with current and future clients. That passion comes through as she/he engages with teams on a daily basis, with the ultimate goal of turning fans into clients and clients into advocates.

Responsibilities - Daily, Weekly, Monthly

• Oversees creative team to deliver daily content and to post ads as needed
• Dives into account analytics, using Facebook/instagram/YouTube and proprietary systems to understand trends across advanced metrics for campaign, ad set, and ad performance
• Oversees social media, podcast and YouTube calendars across all directives
• Builds strategies for each social media channel, sales funnel and brand ambassador program
• Manages landing pages built internally and from contractors and provides reporting to the executive team on functionality and performance.
• Maintains follow up sequence using email auto responders, text responders, etc.
• Works closely with the sales team to strategize about marketing channels to explore.

Requirements and Proficiencies

• A logical but creative mindset, being able to take a companys objectives and identify campaign strategy through research and analysis (i.e.: recommending appropriate keywords, targeting, interests, and more).
• Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with vigilance, accuracy and attention to detail.
• The ability to perform daily account management and optimization of various advertising accounts.
• Experience analyzing and generating reporting for major metrics, goal tracking, revenue tracking, and more.
• Strong math and analysis skills, as well as strong written and oral communication skills.
• Expert knowledge in Facebook/Instagram/YouTube/Google and other ad management systems.
• Ability to run and generate leads through Facebook Ad campaigns
• Organic Lead Generation
• Ability to run and generate leads through LinkedIn Ad campaigns
• Ability to run and generate leads through YouTube Ad campaigns
• Ability to run and generate leads through Instagram Ad campaigns

Results Required

• National brand awareness
• Fully executed marketing strategies with proven results (regular lead generation)
• Fully functioning team that consistently portrays the brand message in all campaigns.

KPIs To Be Solidified:

• Revenue by paid campaigns
• # of leads generated
• # of Qualified Leads
• Cost per click
• Cost per lead
• Cost of customer acquisition
• Marketing ROI
• Traffic to lead ratio
• Lead to customer ratio

Reporting Required

• Weekly statistics report of each marketing avenue reflecting the above metrics

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