Is your inbox full of newsletters and blogs about what is trending in the skincare industry? Find yourself admiring new skincare products on every buzzworthy brand website? Are you an avid storyteller who loves to share knowledge with others? Check out our Director of Trend & Content Marketing position for an opportunity to combine your passion for sustainable, innovative skincare and personal care brands with your work!

Director of Trend & Content Marketing:

Summary:

The Director Trend & Content Marketing is responsible for utilizing trend forecasting and consumer data to inform strategic insight for content creation and product development. As thought leaders in the custom contract manufacturing space, we’re dedicated to providing innovative concepts and superior products to our brand partners. This position will develop compelling visual and written content across all customer touchpoints, and work collaboratively with the Digital Marketing & Trend Strategist, as well as the Sales and R&D departments, to ensure that Twincraft continues to offer the most valuable and cutting-edge services in the industry.

Essential Duties & Responsibilites:

• Responsible for staying at the forefront of industry news and innovation through trend research and monitoring.
  • Be able to translate industry findings and consumer insight/data into strategic direction for product development.
  • Proactively track themes in the skincare category, as well as design, culture, and social media.
• Work cross-functionally with Sales, R&D and Packaging Departments to develop contemporary skincare concepts for customers and prospects as an active member of the Product Innovation Team.
  • Spearhead education and training on new product concepts and launches.
  • Create trend presentations and collateral for internal team members and customers alike.
• Lead the development and execution of content strategy across all channels, including website design and copy, product photography, video, and social media.
  • Generate relevant and engaging content for the company blog and newsletter.
  • Use industry expertise and consumer awareness to inform creative vision.
  • Ability to weave Twincraft’s culture and unique voice into all creative and customer-facing projects.
  • Develop and oversee content calendar and production schedule.
• Develop and oversee all branded marketing collateral.
• Oversee the design and layout of company website.
• Work collaboratively to organize trade show(s).
  • Responsible for the design and coordination of Twincraft booth, product displays and sales collateral.
• Participate in and lead customer presentations.
  • Create sell sheets for customer samples.
  • 20-30% travel is required, virtual as needed.
• Support and help implement continuous process improvements.
• Support and adhere to Twincraft’s values and credo.
• Perform other duties as assigned.

Education & Experience:

• Bachelor’s Degree with at least three years of industry related experience. Background in digital marketing or content creation is a plus.

Personal Characteristics:

• Creative with a mind for design, curious and enthusiastic about trends, brands and culture.
• Analytical and strategic, able to problem solve and identify out-of-the-box solutions.
• Excellent interpersonal, presentation, writing and storytelling skills.
• Ability to communicate effectively in small and large groups.
• Immersed and personally interested in the skin/personal care industry.
• Team-oriented and collaborative.
• Entrepreneurial mindset, loves to take initiative and seek opportunities for growth and development.
• Organized and self-motivated, able to independently manage multiple projects in a timely and efficient fashion.

Benefits:

With a head for business and a heart for people, we apply a unique approach to benefits and culture. Our wrap around benefit offerings meet people where they are at, and we work hard to bring employees the benefits that matter most to themselves & their families. This means thinking outside the box, which is something we do every day.

We offer:

• Medical, Dental, and Vision Insurance (all with a 30-day waiting period)
• 401(k) Match up to 5%
• Start with 3 weeks of paid time off & additional hours for paid holidays
• Dependent Care Account (DCA) Pretax Contributions
• Discounted gym membership to The Edge
• Short- & Long-term disability
• Company paid Life Insurance policy
• Twincraft C.A.R.E.S funding opportunities
• Employee Assistance Program

And some 'Unique to Us' Benefits:

• Sign-on Bonus of $1,000
• Paid Paternity & Maternity leave options for new parents
• Year Round & Monthly Company Events
• Annual reimbursement of hunting and fishing licenses
• Paid Volunteer Opportunities
• Onsite Resource Coordination through the United Way Working Bridges program
• Income Advance Loan Program through North Country Credit Union