Director, Sr. Brand Strategy & Activation
Full Time
Doraville, GA 30360
Posted
Job description
Req ID: 3042
Job Category: Marketing
Location: Doraville, GA, US, 30360
Job Family
Marketing
Exempt/Non-Exempt
Exempt
Dare To Dream
At Serta Simmons Bedding, we dare to dream and work differently. We’re proud to be one of the largest bedding manufacturers in North America and lead the way with our iconic brands - Serta®, Beautyrest®, Simmons® and Tuft & Needle®.
When you join our company, you become part of winning team that is excited and committed to helping our customers get a good night’s sleep.
Fueled by care for our people and their safety, we provide inspiring career opportunities, competitive benefits, and employee perks, and most importantly, the chance to make a positive impact in the lives of our customers.
What You'll Do:
- Working alongside the VP Brand Strategy & Activation, determining the role of Beautyrest and Simmons in SSB’s portfolio architecture and the brands’ architecture to serve customer needs in a way that supports our House of Brands reaching and appealing to the broadest addressable audience
- Resetting the Brand Foundation, Brand Positioning and how that Positioning is expressed in a differentiated, compelling Brand Platform that drives consistency and laddering up of messaging across all Channels
- Developing the brand’s annual marketing communications plan, aligned to our organizational priorities and financial goals, and inclusive of brand, product, partnership, and promotional programming
- Leading execution of the marketing communications plan by partnering with our agency and in-house Media, Creative and UX/UI teams, ensuring tight customer journeys to dotcom and B&M
- Briefing and judging media plans and collaborating with our in-house Media team on optimization decisions, both short- and long-term
- Briefing and judging creative and collaborating with our in-house Creative teams on A/B testing and optimization across campaigns, audiences, channels, and platforms
What You'll Bring;
What You Bring to Beautyrest
- 10+ years of consumer brand management, ideally in both corporate and startup environments; experience in durables and the Home category is a plus but not required
- Consumer-first and insights-driven strategic thinking, plus an entrepreneurial spirit to challenge the status quo and think differently about an established brand
- Empathetic, emotional, and benefit-led storytelling, combined with the ability to lead integrated MarComms planning for effective full-funnel activations
- Proven track record in connecting brand and product marketing to measurable customer and business outcomes (both through retailers and direct-to-consumer).
- Optimization mindset: Expert in utilizing different methodologies to understand customer behavior, identify opportunity areas and pivot marketing plans to unlock growth
- Adept at blending digital and traditional marketing channels in cohesive customer-first campaigns
- Balanced approach to the art and science of truly great marketing
- Leadership to help set the strategy with cross-functional and agency partners and drive change (brand refresh, digital transformation, new ways of working)
- Mentorship and coaching to direct reports, plus investment in team culture (thoughtfully building culture across the remote team)
Come Dream With Us!
When you join Serta Simmons Bedding, you become part of our 220-year legacy of sleep solutions with endless opportunities to impact our future for centuries to come.
Once you’re here, you’ll be part of a winning company that invests and supports our team members’ career journeys. We offer competitive benefits, job training, learning and development, and other employee perks such as our employee discount on all products.
Employees are required to comply with COVID policies established by a vendor or customer.
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination, with respect to all terms and conditions of employment, based solely on a person’s race, color, religious creed/religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, ancestry, citizenship status, disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping or expression), medical condition genetic information (including family medical history), or any other protected status except where a reasonable, bona fide occupational qualification exists.
SSB will provide reasonable accommodations to applicants and employees who need them, as required by law.
Nearest Major Market: Atlanta
colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.