The ANA (Association of National Advertisers) drives growth for the individual, the brand (business), the industry and humanity. It advances the interests of marketers and promotes and protects the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 20,000 brands that engage more than 50,000 industry professionals that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of client-side marketers and marketing solutions providers, which include leading brands, marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors.

The ANA Educational Foundation (AEF) is the bridge that connects the advertising, marketing, and academic communities. Together, we educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society. As the engine that drives the Talent and Marketing Organization priority from the ANA’s Growth Agenda, the ANA Educational Foundation programs have diversity at their core. Many of our programs focus specifically on driving full equity and inclusion in our industry for current and future marketing and advertising leaders. We bring direct industry access to colleges and universities nationwide, including historically black colleges and universities (HBCUs), Hispanic-serving institutions (HSIs), and diverse-rich schools.

Location

New York City (hybrid)

Position Summary

The ANA Educational Foundation (AEF) is seeking a Director, Membership to help realize our mission of connecting the advertising, marketing, and academic communities to educate and inspire the next generation of talent. Reporting to the SVP of Partnerships, the Director’s main responsibility is to drive donor and university member satisfaction for the Give the Gift of ANA University Membership Program. This individual will also be responsible for researching, cultivating, and initiating new prospect donor opportunities. The ideal candidate should be familiar with the advertising and marketing industry and have a passion for fostering marketing and advertising talent, particularly of diverse backgrounds.

Primary Responsibilities:

• Implement member recruitment, new member orientation, and retention strategies
• Develop and follow a measurable strategic plan to recruit new members and retain current members.
• Develop and meet or exceed annual membership targets.
• Displays an understanding of the activities, trends, and the financial impact of membership retention, participation, and recruitment.
• Responsible for revenue targets for yearly membership dues and donor invoicing process
• Recognizes the ANA Educational Foundation’s goals, mission, and vision, as well as the actions required to achieve them.
• Seeks new knowledge of tools, techniques, and skills for creating effective member driven membership recruitment and retention.
• Effective member management includes recruiting, onboarding, orienting, guiding, supporting, and motivating.
• Effectively manage projects to deliver high-quality results in accordance with deadlines.
• Work collaboratively with key stakeholders at donor companies and university members to produce and implement a customized Member Action/Engagement plan

Other

• Demonstrate a strong understanding of the marketing and advertising ecosystem
• Demonstrate exceptional understanding of business fundamentals
• Travel may be required

Professional Experience and Qualifications

• Passion for the ANA Educational Foundation’s mission and for fostering marketing and advertising talent, particularly among those with diverse backgrounds
• Bachelor’s Degree plus a minimum of 10 years of experience in marketing or advertising, preferably in account management/client services.
• Extensive strategic, creative and client service skills with a strong understanding of the marketing and advertising ecosystem.
• Possess a persistent desire to go above and beyond
• Excellent written and verbal communication skills; excellent persuasive communication skills
• Highly organized, detailed, accurate with very effective time management skills
• Must be proactive and flexible, a “roll up your sleeves and get it done” team player able to work in a fluid environment with changing priorities.
• A collaborative, can-do approach to problem solving, and the ability to meet deadlines and efficiently manage projects.

Our competitive total rewards package includes the following benefits, incentives, and perks:

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling options, generous paid time off program, casual dress code, incentives, and rewards.

To Apply:

If you have a passion for inspiring and educating the next generation of marketing talent, we would like to hear from you. Please forward a cover letter with salary requirements and a resume to careers@ana.net. Only applicants with salary requirements will be considered.

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