Job description
Reporting to the Director of Manager, the Marketing and Events Specialist will support the planning, monitoring, and execution of marketing tactics and events. They will facilitate campaigns and experiences that help build brand awareness, generate revenue, and support product launches.
Responsibilities include:
- Collaborates with multiple teams to plan and execute an integrated approach to industry conferences, client events, including virtual event sales and marketing programs.
- Manages all logistical aspects of tradeshows, conferences and client events, including contract management, advertising, budget, exhibit stand and staffing, and liaises with event organizers and vendors
- Creation and management of virtual event marketing programming for the businesses, including technology vendor oversight, coordination of all program elements including speaker management, invitations, social media, event execution and post-event reporting.
- Manages the coordination of sponsorships and speaking opportunities for industry events and coordinates with Product Marketing Manager and Channel Managers to execute key marketing disciplines, including digital, social, PR and content marketing.
- Meets with business to determine goals and identify key events for that business.
- Manages relationship with sponsors of proprietary events.
- Coordinates on-line event registration, and helps manage the day-to-day event technology and relationship.
- Coordinates and reports events on global calendars and web sites.
- Manages inventory, shipping and budget for tradeshow and promotional items.
- Assists the Marketing Director on project management, reports, events and special assignments as needed.
- Works with team regarding post-event evaluation, Lead analysis, measure KPIs
- Provides financial administrative support in invoice control, payment, tracking and budgeting
- Maintain an inventory and directory of event materials
- Develop and maintain strong relationships with internal clients including Senior Leadership team, Senior sales executives, and creative department.
- Hold self and others accountable to meet commitments.
- Lead and/or facilitate creation of event materials (invitations, presentations, flyers, etc.)
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities of this job at any time.
Basic Qualifications:
- Bachelor's degree and 2 years of event marketing experience
Preferred Qualifications:
- Masters degree
- Experience with event management technology
- Experience in event budget management and technology
- Experience in event management, marketing, branding
- Strong ability to excel in a fast-paced environment and to meet tight deadlines
- Strong communication skills
- Team player
- Detail orientated, well organized, with an ability to forward think and problem solve
- Proficient in MS Office including Excel, Word, SharePoint and PowerPoint
- Must be willing to travel for specific events
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