The Executive Director (ED) will develop and oversee best in class social, creator & new media programs for the Center of Excellence (CoE) to elevate brand awareness, drive engagement and drive further consideration/conversion via social and digital marketing. As a social & digital leader, the ED will innovate ELC’s global creator and new media strategy positioning our brand-lead portfolio as a leader in this space, ensuring that:

• ELC proactively and strategically tests and scales in all key existing and new media social channels, accelerating the global creator network/social selling framework and leveraging key KPI’s/findings, insights, data/analytic and social trends to drive the CoE.
• The ED will lead and drive sustainable changes in global processes to source more creators/influencers/KOL’s to provide content outside of branded-led assets, test new agencies to support livestreams and develop more social content for evergreen and cultural moments.
• This role will also lead the relationships with our global creator & social media partners within TikTok, Google, Meta, Snap, and Pinterest maximizing their partnership to develop activations that best-fit the platforms and channels.
• Oversee the new social/new media CoE ensuring creator / digital content is on-brand, innovative and timely.

KEY ROLES AND RESPONSIBILITIES:

• Lead the global creator and new media CoE strategy, planning and frameworks for our Global social channels (Instagram, YouTube, Facebook, TikTok) + cascade strategies and forward-facing initiatives and benchmarks with cross-functional, regional, and local teams.
• Oversee CoE social / new media team, ensuring cross functional requirements are audited across brand, regions, and markets
• Lead collaboration with Brands, Regional and market partners to streamline the social media practice across all regions, ensuring strategies, guidelines, best practices are shared so that strategic choices are aligned on their investment and platforms
• Ensure ELC is consistently, creatively, and proactively engaging creators, influencers, and advocates across social media to drive brand conversations and advocacy.

• Rapidly accelerate our creator strategy on TikTok

• Track beauty trends/news with momentum on social media and brainstorm new content ideas, to stay relevant social media cultural moments
• Manage all social media CoE analytics and work in partnership regions to strategize & formalize reporting across channels
• Create playbooks, conduct training, drive internal communication and create materials for quarterly summits.

Core Competencies:

• Deep knowledge of social media and the creator landscape.
• Consumer-driven approach to lead brand effort in putting consumers, influencers, and advocates at the center of its social media strategy.
• Understanding of how to create “social media-friendly (non-corporate) voice” in social media to build authentic, relevant, interactive consumer conversations and relationships.
• Strong ability to interpret and translate global brand strategies and equity – as well as beauty and lifestyle trends - into daily social media / new media content.
• Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met.
• Ability to interface with senior leaders in the organization in times of escalation inclusive of PM, PR, GCC, Legal and Brand President.
• Excellent communication and writing skills.
• Strong quantitative skills.
• Excellent judgment to drive optimal brand engagement in beauty/brand communities and identify/escalate potential issues/crises.
• Pop culture savvy to identify trends and key influencers that we can target / follow within our social media outreach.

Qualifications

QUALIFICATIONS

• BA/BS Degree required.
• 10+ years’ experience, including at least 5 years specifically in social media (agency experience a plus)
• Energetic self-starter, with an active daily life in online and social media
• Collaborative relationship builder with demonstrated experience building strong partnerships and working cross-functionally
• Ability to multi-task, and manage competing priorities in a fast-paced, global organization
• Excellent communication skills, including strong leadership communication and presentation skills
• Proven leadership and team management experience
• Branding/beauty/fashion/entertainment experience a must

The anticipated base salary range for this position is $147,000 to $252,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 231493

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.