Job description

• Bachelor's degree in Communications (or equivalent experience)
• 5-7 years of work experience in marketing/brand strategy, or relevant industry
• Excellent written and oral communication skills
• Experience working with a global brand and proven performance
• Experience working on large, cross-functional marketing programs

Job summary
Amazon Pay is expanding into innovative areas and we need an expert to help guide the brand strategy as we head into this exciting next chapter.

The Brand and Content team is looking for a brand manager who is creative in approach, precise in strategy and execution, and skilled at deep diving into data. Reporting into the Head of Brand and Content, this role will work cross-functionally with multiple teams inside and out of Marketing. You will also manage external agency partners to execute against plan. The Brand Manager will help mature our brand positioning, push the boundaries on our awareness strategy, work with the creative team on our brand guidelines, conduct research to refine our brand positioning, and help ensure consistency across all of our owned and operated channels. Using the brand vision and pillars in tandem with the product roadmap as the North Star, this role will thoughtfully mature our brand story to inform and delight our customers while remaining compliant to the Amazon corporate brand and our position in that hierarchy.

Success in this role will require the ability to work through ambiguity, execute with frugality, and report to leadership with clarity. This role also involves overseeing brand awareness campaigns, so an understanding of the digital landscape and the tools associated with building a cross-channel media plan is key to raising the bar in the role.

Key job responsibilities

• Define, execute and report on brand strategy and awareness
• Collaborate with brand, content, product marketing, account management, legal, PR and others to evolve the brand story
• Manage creative and media agency relationships, including contracts, purchase orders, invoices, etc. and oversee campaign strategies, leading creative ideation to deliver innovative, best-in-class campaigns for customers
• Serve as a brand expert internally across multiple countries
• Maintain deep understanding of brand metrics and data analysis and ownership of data touchpoints
• Contribute and present strategy, learnings and recommendations to senior leadership via meetings and document writing
• Provide thought leadership and guidance on best practices related to brand guidelines, metrics, and awareness strategies

About the team
Amazon Pay makes it simple for the hundreds of millions of Amazon customers around the globe to check out on their favorite sites using the information stored in their Amazon account. The Amazon Pay button extends the Amazon experience customers know and love to tens of thousands of third-party merchant sites around the world. Amazon Pay is also the way to manage payment methods in your wallet on Amazon.com and the way to pay with your voice on Alexa. So, whether shoppers are online or on the go, Amazon Pay provides a familiar, trusted, and easy way to pay every day, everywhere.

• Experience running social media for a global brand
• High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously
• Ability to partner cross-functionally and work with a wide range of stakeholders
• Ability to frugally manage external agency partners, insisting on the highest standards while consistently delivering on deadline

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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