Job description
Agency :
Havas Media
Job Description Summary :
Our Insights Team delivers market leading insights and partners with Strategists & Planners to create communications strategies and innovative ideas that power media experiences. The Insights Analyst will be aid in distilling insights and developing the strategic narrative for client plans. You will be part of a team that is charged with diving into cultural context, competitive category dynamics, developing a robust understanding of the right consumer, and identifying each brand’s greatest assets to find the right consumer for growth to help solve client business needs. The right candidate will have a desire to learn about research, insights and data and will have a desire to apply creativity to their work.
Job Description :
KEY RESPONSIBILITIES
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Utilizes a variety of research tools to support the team, including competitive tools, desk research and audience planning tools
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Provides research support to the insights & strategy team in the form of data retrieval, interpretation, and analysis
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Aids in the development of unique insights that can inspire distinctive work
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Works with senior strategy & planning to develop best-in-class media experiences by contributing to insights & research across Consumer, Category, Brand, and Culture
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Collaborates to ensure strategic frameworks that are actionable and directly impact the media experience
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Contributes to new business pitches
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Keeps abreast of new advances in applicable markets, across our client industries, and within consumer segments
KEY COMPETENCIES & SKILLS
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Communication
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Strong writer with good narrative skills
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Actively participates in meetings, both internally and externally
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Communicates effectively across departments
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Teamwork
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Problem solver, comfortable working across a wide range of partners and deliverables
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Nurtures a sense of community, team spirit and cross-functionality
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Agiity
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Is open, flexible, adaptable
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Ability to manage multiple projects and workstreams
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Big Picture Perspective
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Takes initiative and curious to uncover both the “why’s” and “how’s”
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Highly responsive and organized while also being strategically minded
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Storytelling
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Demonstrates strong problem solving and conceptual ability, critical thinking and always—a perspective
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Analytical Thinking
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Detail oriented & comfortable with data-driven arguments
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Ability to learn new things, processes, and data management
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Technical Savvy
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Willingness to learn audience insights tools (e.g. MRI, Simmons, IPSOS, Helixa, YouGov)
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Willingness to learn with research tools (including cultural mapping, social listening, competitive)
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Willingness to learn with planning tools (e.g. Nielsen Media Impact, NPower,TvViews)
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Willingness to learn with audience measurement tools (i.e. Comscore, Nielsen)
QUALIFICATIONS
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Self motivated, with the ability to multi-task and work well under tight deadlines
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Interest in Research & Data
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Proficiency with MS Office (Word, Excel, Powerpoint)
Skills :
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.
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