Position Description

To perform this job successfully, an individual must be able to perform the essential job
functions satisfactorily. Reasonable accommodations may be made to enable individuals with
disabilities to perform the primary job functions herein described. Since every duty associated
with this position may not be described herein, employees may be required to perform duties
not specifically spelled out in the job description, but which may be reasonably considered to
be incidental in the performing of their duties just as though they were actually written out in
this job description.

Job Title: Public Relations and Tourism Coordinator

Department: General Government

Pay Grade: 118

FLSA Status: Exempt

JOB SUMMARY
The purpose of this position is to direct certain aspects, activities and functions on matters
relating to public relations and tourism for the City of Isle of Palms.

ESSENTIAL JOB FUNCTIONS PUBLIC RELATIONS:

• Plans, develops, implements, and coordinates a variety of public information and

community outreach programs in support of marketing the City’s services and
programs.

• Develop departmental programs and policies to better improve community

connectivity and relations, explore, develop, and foster relationships with new and
existing community partners and stakeholders representing populations in the city.

• Ensure that public inquiries or concerns are conveyed to appropriate department or

City staff’.

• Facilitates dialog between City and public.
• Will oversee all public relations and media related activities pertaining to the City and

accordingly to execute the social media strategy through competitive research,
platform determination, benchmarking, messaging, and audience identification.

• Generate, edit, publish and share daily content (original text, images, video or

HTML) that builds meaningful connections and encourages community members to
take action where appropriate within the guidelines set by the City Administrator.

• Continuously improve by capturing and analyzing the appropriate social data/metrics,

insights, and best practices, and acting on the information.

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• Serve as central point for quality and branding control for all City websites,

publications, social media accounts and outreach programs

• Publicizing upcoming meetings, events, utility project status, power outages, road

work and all other pertinent information as it pertains to the City of Isle of Palms.

• Attends, as needed, City Council Meetings, City Boards and Commissions Meetings,

Community Events and Functions as they relate to the City media focus

• Attends City activities and events as needed. (i.e. may be after hours or weekends)
• Prepares and/or writes both newspaper and magazine articles, produces and edits

promotional videos for social media and alike, and handles the coordination of public
informational meetings and opportunities (non-political events)

• Work closely with the city council, city administrator and staff to appropriately

coordinate messaging for council initiatives as well as for the City’s departmental
programs and activities

• Serve as primary liaison person with news media. Must be proactive in getting

information out to the media and coordinating interaction between the media and City
officials

• Serve as central point for quality and branding control for all City websites,

publications, social media accounts and outreach programs.

• Maintain the City’s website(s) and social media accounts for all departments. Also

create new content and strategies for enhancing the City’s reach through these media
outlets.

• Respond to emergency situations and coordinate release of information to the media.
• Coordinate events, photo opportunities, speaking engagements, etc. for the Mayor and

ESSENTIAL JOB FUNCTIONS TOURISM:

• Creates and implements advertising, campaigns, events and projects to advance

tourism information in Isle of Palms.

• Serves as a liaison between Charleston Convention & Visitors Bureau (CACVB or

Explore Charleston) and Isle of Palms Chamber of Commerce.

• Receives and/or reviews various and reports including tourism statistics for region

and marketing strategies.

• Serves as liaison between the city and the CACVB on all fronts. Stays engaged with

tourism strategies and initiatives, as it relates to the Isle of Palms, and its role in the
overall Charleston regional community.

• Serves as point-of-reference in content development through various platforms for

marketing, advertising, and promotion impacting the island.

• Assists CACVB Media team with vetting and preparation for various travel writers,

editorial boards, visiting journalists, film crews, and bloggers to the island. This may
include preparing fresh, unique itineraries, continual development and management
of photography and videography assets, and engagement with preparing advertorial
copy when needed.

• Addresses any visitor inquiries that come directly into the city including information

distribution, directions, visit planning, access to public facilities and general
promotion of the island.

City of Isle of Palms, SC Updated: 10/2022

Public Relations and Tourism Coordinator Page 3 of 4

• Receives group inquiries and, as it makes sense, refers them to the CACVB, Wild

Dunes and/or other businesses that can best facilitate the request.

• Refers to leading industry research and statistics provided by the CACVB in

analyzing tourism performance.

• Knowledgeable about the SC Code of Laws pertaining to the allocation of

accommodations tax revenues.

• Engages fully in CACVB employee onboarding process, staff meetings, and

events. Reports to the CACVB one day per week during regular working hours.

• Perform any other duties as assigned.

MINIMUM REQUIREMENTS TO PERFORM WORK:

• Bachelor’s Degree in Communications, Public Relations, or Marketing.
• Minimum five (5) years of related experience with a governmental agency.
• Directly related work experience may be substituted for the formal education.
• A valid SC Driver’s License
  

Knowledge, Skills, and Abilities:

• Knowledge of computer technology and operational software for word processing and

social media.

• Knowledge of proper business correspondence techniques.
• Skill and proficiency in the operation of personal computers and the ability to use

PHYSICAL DEMANDS:
The physical demands consist of sedentary work which requires exerting up to 10 pounds of
force occasionally and/or negligible amount of force frequently or constantly to lift, carry,
push, pull or otherwise move objects, including the human body. The incumbent must have
the ability to balance while maintaining body equilibrium; and crouch by bending the body
downward; use hands and fingers to feel, grasp, and handle; hear by perceiving the nature of
sounds at normal speaking levels; mental acuity; use hands and arms to lift, pull, push, and
reach; make repetitive motions; speak and talk, stand, walk, and stoop; and use visual acuity
by viewing things including color, depth perception, and field vision.



WORK ENVIRONMENT:
Work is typically performed in an indoor environment.

City of Isle of Palms, SC Updated: 10/2022

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The City of Isle of Palms has the right to revise this position description at any time and does
not represent in any way a contract of employment.

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Employee Signature Date





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Supervisor (or HR) Signature Date

City of Isle of Palms, SC Updated: 10/2022