Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Loyalty Marketing Manager (Credit Cards) is a subject matter expert in driving revenue by developing and implementing strategies to acquire new Alaska Airlines Visa cardholders and new Mileage Plan members in the U.S. As an individual contributor, this role exercises considerable judgment to make decisions in driving member and cardholder acquisitions through assigned channel types, partnering cross-functionally with Bank of America, Visa, internal groups, and external agencies.

Key Duties

• With minimal direction from leadership, proactively drive acquisition in offline channels (inflight, at airport/day of travel, call centers/guest care/reservations and in banking centers) as assigned.
• Partner with Bank of America, Visa, and internal teams to develop and execute strategies for card acquisition campaigns, including offers, channels, messaging, frequency, etc.
• Recommend testing strategies to continually improve and optimize acquisition initiatives.
• Collaborate with internal and external partners to ensure account and membership goals are reached without compromising brand or customer experience.
• Partner cross-functionally with internal Alaska teams (e.g., e-commerce, airport technology and operations, inflight, loyalty marketing, brand, and others) to identify and test new cardholder and membership acquisition initiatives and campaigns.
• Manage established acquisition co-op budgets with Bank of America, and Visa to maximize ROI.
• Manage acquisition reporting for assigned channels, in collaboration with the customer analytics teams and channel owners to ensure clear understanding of results and optimization opportunities.
• With support from the Brand team and banking partners, facilitate development and approvals of customer and employee-facing marketing ads, promotional displays, credit card and mileage plan applications, and other marketing collateral, including all internal employee channel training programs, presentations, videos, and educational tools.
• Collaborates with banking partners, Human Resources/Training, Frontline work groups, and Legal to implement legally mandated, regulatory training and reporting programs.

Job-Specific Experience, Education & Skills

Required

• 4 years of marketing experience.
• Bachelor’s degree in marketing or related area, or an additional two years of relevant training/experience in lieu of this degree.
• Proven success in developing and executing high-impact, omni-channel marketing programs.
• Demonstrated experience with ROI analysis in Excel and PowerPoint presentations.
• Outstanding interpersonal, facilitation, and presentation skills.
• Proven ability to see the big picture, but also detail-oriented to ensure flawless campaign delivery.
• Ability to multitask and manage multiple projects simultaneously across various audiences.
• Adapt quickly to changing requirements in a competitively charged environment.
• Innovative problem solver and willing to try new things to differentiate our product from competitors.
• Ability to influence and interact with all levels of managers and executives, both within the group/division and across the company, as well as with external partners and agencies.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• 2 years of credit card or loyalty program experience.
• Experience in inflight channel.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Total Rewards

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Competitive total rewards package
• Medical, dental and vision benefits
• 401k match program
• Monthly incentive pay plan
• Annual incentive pay plan
• Generous paid time off
• Travel privileges on Alaska Airlines & Horizon Air

Apply by 7:00 PM Pacific Time on 9/16/2022

Employment Type Full-Time

FLSA Status Exempt

Regular/Temporary Regular

Requisition ID 2022-9080

Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.