Market Intelligence Specialist

Classification Title: Market Intelligence Specialist, E19

Location: 8200 Bryan Dairy Rd., Suite 200, Largo, FL 33777

• Health, vision, prescription, dental, life insurance, and a flexible spending account (FSA) option. Click here for more benefits details.

• 9-11 paid County holidays; 2 floating holidays and 2 personal days (pro-rated); annual leave (accrue 15 days in first year).
• Florida Retirement System , Employees contribute 3% and the county contributes 6.3% for regular status employees.
• See contribution breakdown on FRS.
• 457 Deferred Compensation Plan
• Tuition Reimbursement
• Hybrid Remote Work

Essential Job Functions

• Generates comprehensive market intelligence reports that summarize the destination's performance, industry trends, competitors, potential and existing customers, and current campaigns.
• I nterprets and analyzes data, provides written and oral presentations on research questions, findings, and potential impacts.
• Distributes research and information and delivers actionable data on a regular basis to the community to improve the business environment of the destination.
• Conducts secondary research, including identifying information from industry associations, statisticians and marketing experts.
• Develops dashboards that provide insight and visualization into destination performance relative to Key Performance Indicators, projections, and historical comparisons.
• Collects market intelligence best practices to feed into the Visit St. Pete/Clearwater’s practice and ensures that locally developed analysis and data has the opportunity to be leveraged throughout the organization.
• Creates presentations and reports for stakeholders and presents information as required.
• Compiles, analyzes, and accurately reports on the performance of Visit St. Pete/Clearwater’s goals, metrics, and strategic initiatives on a regular basis.
• Produces monthly and quarterly performance reports for Visit St. Pete/Clearwater staff, Tourist Development Council, and industry partners.
• Coordinates with outside vendors to compose, edit and evaluate research survey questions and venues for annual brand effectiveness studies and visitor profile surveys; Schedules and coordinates research studies with outside vendors.
• Collects, examines, and reports on the return on investment (ROI) of seasonal marketing campaigns; Collaborates on Visit St. Pete/Clearwater’s Annual Plan.
• Maintains a safe, positive and healthy work environment.
• Performs related work as assigned or required.

Position Specific Requirements

• Associate’s degree in business, or directly related field such as marketing, market research, finance, statistics, computer science, math, and five (5) years of experience; or
• Bachelor’s degree with major course work in the above disciplines and three (3) years of experience described above; or
• An equivalent combination of education, training, and/or experience.
• Florida Driver's License
• Assignment to work a variety of work schedules including compulsory work periods in special, emergency, and/or disaster situations.
• Other highly desirable knowledge, skills, abilities, and credentials relevant to a position.

Highly Desirable

• Proficiency in the use of SQL.

Knowledge, Skills, and Abilities

• Knowledge of advanced statistical analysis and research methodologies, along with common analytical research software.
• Skill in quantitative and qualitative research (e.g., sample design, survey design, budget management); customer surveys, research, and analysis, as well as measurement principles in consumer research.
• Skill in giving presentations to a variety of audiences.
• Skill in analytical and deductive reasoning; able to translate findings into meaningful strategies.
• Ability to analyze data and extract the most salient points that provide important audience or market insights.
• Ability to effectively communicate both orally and in writing to groups and individuals.
• Ability to present ideas persuasively to internal and external audiences.
• Ability to multi task and prioritize projects, while working independently.
• Ability to establish and maintain effective working relationships as necessitated by assignments.
• Ability to apply computer applications and software.
• Ability to be flexible and precise under aggressive deadlines.
• Ability to recognize and maintain confidentiality of information.
• Ability to be detail oriented with a results-focused approach.

Physical/Mental Demands

• Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Visual ability: Sufficient to effectively operate office equipment including copier, computer, etc.; and to read and write reports, correspondence, instructions, etc.
• Hearing ability: Sufficient to hold a conversation with other individuals both in person and over a telephone; and to hear recording on transcription device.
• Speaking ability: Sufficient to communicate effectively with other individuals in person and over a telephone.
• Mental acuity: Ability to make rational decisions through sound logic and deductive processes.
• Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Repetitive motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another .

Working Conditions

• Work is performed in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs.

This position has supplemental questions. If unable to complete all questions, you may save your answers as a draft during the application process and return at any time prior to the closing date. Please note that the application is complete upon final submission.