Job description

Responsibilities
You work with the design team, customer service team, and management to develop and execute the company’s marketing strategy. The following percentages can be tailored to an individual’s ability and interest.

Digital Marketing - 50%

• Create content for digital marketing campaigns
• Synthesize data, present findings, and then create new email and social media campaigns to continue K2’s gain in market share.
• aOversee company websites (K2 and Paramount Dental Studio).
• Assist in guiding the design team (an innovate alongside them) to create physical and digital marketing materials, web pages, social media pages, and any client-facing content.
• Lead and participate in strategy development initiatives for clients and new business pitches.

Project Management – 20%

• Analyze data from across all marketing channels: email, social, chat, direct marketing, etc. and determine efficacy of particular marketing campaigns. Then adjust accordingly.
• Collaborate with K2’s industry partners to promote shared goals.

Sales – 30%

• Speak and email directly with interested new clients to convert them to customers.
• Represent the company at trade shows, conferences, and study clubs.

Characteristics and Experience

• Excellent Written Communication. You generate succinct and meaningful content on a regular basis.
• Strong Analytical Skills - primarily regarding people but also numbers. You will understand K2’s different customer profiles, who they are and how they think and in turn, craft marketing content that speaks to them.
• Self-Motivated. You like to figure out new things quickly and do so without prompting from the people around you.
• Proficiency with digital. You must operate the latest marketing software and navigate the digital marketing world of email, social media, etc. with confidence.
• Bachelor’s degree required.

What You’ll Gain

• Exposure to a rapidly growing business
• Experience in a high-performing team
• Interaction directly with clients
• Opportunity to build a brand yourself rather than assist someone else in building it
• Large amount of experience in a short period of time

About K2 Dental Arts
K2 Dental Arts and Paramount Dental Studio are spearheading the dental industry shift from analog to digital across the United States. With approximately around 100 employees combined, they are considered the fastest growing dental labs in the USA. K2 has ranked four years in a row on Inc. Magazine’s list of the 5,000 fastest-growing companies: #323 in 2018, #751 in 2019 and #961 in 2020 and 2,219 in 2021. With beginnings at the UVA Darden School of Business, K2 takes a novel business approach to implement cutting-edge custom manufacturing methods and high-touch customer support.

Job Type: Full-time

Pay: $55,000.00 - $75,223.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
We have COVID-19 policy in place that complies with CDC recommendations.

Ability to commute/relocate:

• Charlottesville, VA 22902: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Work Location: One location

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