POSITION SUMMARY

The Marketing Associate role will need to be a dependable, client service-oriented professional with excellent communication, time-management, and organizational skills. The marketing associate can expect to work closely with cross functional teams and marketing managers, do research, edit copy, and follow trends. Reporting directly to the Senior Marketing Manager, their responsibilities include helping to analyze data, forecast trends, and assess customer satisfaction. They may also be asked to liaise between company and client.

To be successful as a marketing associate you must understand the importance of confidentiality, stay up-to-date with the real estate industry and marketing trends, and be a good writer and speaker. The ideal candidate for this position will have excellent word processing software skills, presentation know-how, and experience with relevant technology.

RESPONSIBILITIES

• Collaborate with the marketing team in the planning and execution of multi-channel initiatives
• Oversee projects end-to-end, including managing stakeholder expectations and handle communication with outside vendors
  • Inclusive of development of renderings and VR tours
• Maintain SOP and share recommendations on ways to improve efficiencies
• Ideate and execute new campaigns for social media and paid media assets for ESRT, including recommending tenant and vacant spaces to feature and crafting narratives through video and photography execution
• Lead the development, production and distribution of ESRT initiatives
• Organize and lead quarterly check-ins with ESRT agents to proactively prepare for future needs and conduct market research
  • Complete competitive analysis monthly
  • Oversee the implementation of improvements across property marketing materials/initiatives
• Oversee ESRT reporting to leadership and stakeholders
  • VTS, CoStar, Flipping Book, QR Codes and Salesforce campaigns
  • Analyze Salesforce data to provide strategic recommendations related to available spaces
• Ideate and execute recommendations for growth and data improvements
• Contribute to the design and install phases of ESRT marketing centers
• Craft messaging and copy for custom pitch presentations
• Oversee window signage for retail availabilities and lobby signage
• Create portfolio and building specific videos for marketing promotions
• Ideate and deploy tenant-facing marketing materials
  • Oversee download and engagement campaigns related to ESRT tenant app
  • Craft a strategy and execute Captivate elevator screens
• Assist with the scheduling of meetings and coordinating agendas
• Update portfolio, building and space listing data across marketing channels
• Coordinate tenant and vacant space photography, video and Matterport tours, and develop shot lists
• Create, maintain, and expand the ESRT visual library (images and video)
• Additional responsibilities as directed

WHAT SUCCESS LOOKS LIKE

Contribute to the success of ESRT and prioritize projects around the impact made on the following goals:

• Lease space
• Achieve Sustainability goals
• Enhance shareholder value

Be open to change and alternative ways of achieving the same outcome.

Proactively own your projects and be one step ahead of our stakeholders.

Be willing to learn and work collaboratively with our team and leasing/agent partners.

REQUIRED SKILLS/ ABILITIES

• Copy writing/editing
• Microsoft Office Suite
• Google Analytics
• Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator, and Premier)
• Salesforce CRM
• Salesforce Marketing Cloud
• Website CMS
• Social media marketing
• Data analysis
• Strong organization, prioritization, time management and interpersonal skills
• Operates with a sense of urgency and with a precise attention to detail
• Demonstrate ability to work independently
• Creative thinker
• Ability to work effectively with all levels of employees and partners
• Ability to multi-task and juggle numerous projects simultaneously
• Ability to work through ambiguity and change direction rapidly as needed

EDUCATION & EXPERIENCE

• Bachelor's degree
• 3-5 years of experience in marketing
• Real estate industry experience a plus

WHAT YOU CAN EXPECT

At ESRT, like our tenants, our employees come from everywhere. We foster a richly diverse work environment that captures top talent and cultivates the best ideas. By focusing on inclusion and celebrating our differences, we create even greater value — in business practices, relationships, and employee engagement. As an Equal Opportunity Employer, we are committed to maintaining a diverse, inclusive and equitable work environment where our employees can thrive. In addition, ESRT employees embody our Company Culture & Success Factors -

• Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
• Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
• Dependable – you take a strong sense of ownership and accountability over your work
• Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
• Curious – you consistently look for new ways to work smarter, not just harder
• Ethical – you treat others with respect, and embrace and contribute to a culture of diversity and inclusion
• Positive – you possess a service-oriented attitude with excellent follow through

The salary range for this position is $65,000 to $80,000. Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses. ESRT offers comprehensive, competitive benefits & well-being programs including:

BENEFITS

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support

WELL-BEING

• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs