Job description

Our Story:

Walsworth is a 65+ attorney law firm with offices in Orange County, Los Angeles, and San Francisco.

The firm was established over 30 years ago and consistently strives to maintain a supportive and diverse work environment with opportunities for advancement. For the seventh consecutive year, Walsworth earned top rankings in Law360’s Glass Ceiling Report on both “The Ceiling Smashers” list, a ranking of the best law firms for female partners, and the “The Best Firms for Female Attorneys” list. In 2021, Walsworth was rated #1 for best firms for female equity partners and in 2020 was in the top 20 for minority equity partners for firms of 100 or fewer attorneys. In addition to the firm’s focus on a diverse workplace, Walsworth offers a family-friendly and collegial culture.

We are a certified Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC) and by the California Public Utilities Commission, and we are proud to have the largest California presence of any WBE law firm in the United States. Walsworth is also the largest California member of the National Association of Minority and Women-Owned Law Firms (NAMWOLF), and is active in the California Minority Counsel Program (CMCP).

Job Description:

We are seeking a self-motivated candidate to join our marketing team to coordinate and implement the efforts of our highly active and growing California offices in Orange County, Los Angeles, and San Francisco. The ideal candidate will have familiarity or previous experience with marketing and business development in the legal industry that will help the firm’s continued growth.

This role will require business development efforts, such as overseeing client pitches, and identifying new business opportunities stemming from marketing initiatives. In this position, the candidate will also work with attorneys to develop new clients and grow relationships with existing clients. Additionally, the candidate will coordinate business development, prepare responses to RFPs, and engage in social media management.

The Marketing and Business Development Coordinator reports to the Marketing Manager and Marketing Leadership Team, and works closely with various practice areas on business development initiatives.

Responsibilities:

• Assist in the development and execution of strategic plans to attract and retain clients.
• Draft materials and coordinate pitches, RFPs and other new business opportunities.
• Draft, edit, and submit ranking and survey submissions.
• Draft attorney bios.
• Support attorneys with client alerts and articles.
• Contribute ideas to increase brand awareness, including client-facing activities such as speaking engagements, media interviews, and sponsored events.
• Assist attorneys with editing and placing bylined articles in key legal, trade, and business publications. Repurpose client alerts, blogs, and other marketing communications tools for media pitches.
• Conduct analyses of clients, markets, and competitors.
• Build on the firm’s existing social and digital platforms by soliciting, creating, and posting impactful content that reflects the priorities and culture of the firm and maximizes engagement with diverse audiences
• Enter practice group data into various knowledge management systems, including contact lists, diversity charts, and the firm's internal database of files.

Required Qualifications:

• Must be resourceful and proactive.
• Successful candidates are creative, detail-oriented, and have the capacity to work in a fast-paced, high-volume environment.
• Bachelor's Degree in marketing, communications or related discipline, or the equivalent combination of education and experience.
• 2-4 years of marketing experience. Direct experience in a law firm or professional services environment is preferred.
• Extensive knowledge of social media platforms, mechanics, patterns, tools, and measurement.
• Advanced knowledge of social media strategies with regards to legal issues and brand management, as well as experience proactively managing a firm/company’s online reputation.
• Basic knowledge and familiarity with legal and business environments.
• Demonstrated ability to communicate clearly and effectively orally and in writing with a range of stakeholders, including attorneys, staff, and vendors.
• Proficient in MS Office and Adobe Creative Cloud.
• Ability to quickly learn and utilize new technologies and resources.

The Process:

Interested candidates should submit their resume and cover letter, including salary requirements, to marketing @wfbm.com. Candidates meeting our requirements will be asked to interview with team members via Zoom. A criminal background check will be conducted after a conditional offer of employment.

Walsworth is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

The annual salary range for this California-based position is $65,000-$75,000, and represents Walsworth’s reasonable estimate of the range of possible compensation at the time of this posting. Actual compensation may vary depending on several factors, including but not limited to, a candidate’s relevant experience, and qualifications.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's (Required)

Experience:

• professional services: 2 years (Preferred)
• Marketing: 2 years (Required)

Work Location: Hybrid remote in Irvine, CA 92612

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