About Us

Do you like data? Does finding meaning in numbers thrill you? Big data. Customer data. Media performance data. All kinds of numbers. Are you a marketer who uses Salesforce as a data tool to move the market? If you do, we have the perfect job for you.

We are excited for what will happen and what we will make happen in 2023 and we're staffing up for it. A full-service integrated business consulting, marketing, brand and communications firm, we have been serving businesses, nonprofit organizations, government agencies, industry associations and political campaigns since 1996. We are committed to partnering with businesses ready to move to the next level, and look for employees who are ready to do the same. With sound market research and a passion for the 3 E's - Excellence, Effectiveness and Efficiency - we assist in identifying strategic opportunities and developing solid plans to meet and exceed our goals. We are currently looking for a project manager with keen familiarity of our local culture and environment to join our team. Apply if you think you have the chops.

We are currently looking for a Marketing Data Consultant to join our team.

Responsibilities

• Plan, manage and optimize CRM functions including profiles, automations and journey mapping to serve sales and marketing objectives.
• Analyze campaign performance and other aspects of data-driven measurement. Interpret findings and report on results.
• Plan and organize market research including competitive analysis and market opportunities, and work with external research firms on quantitative and qualitative primary research studies.
• Assess consumer behavior patterns both online and offline and correlate actionable recommendations for clients agency-wide.
• Analyze media efficiencies and and support media buying decision-making.

Project Management

• Create project briefs and instructions to lead the planning and implementation of campaigns.
• Develop and manage project estimates and budgets, reporting to the Senior Manager or Director on status and deliverables.
• Plan project timelines and external deadlines as well as project milestones and internal deadlines. The Data Analyst will adjust as necessary when the circumstances warrant, finding solutions to problems and resolving conflicts both internally and externally.
• Facilitate internal work teams and work flow as well as negotiate and manage vendor relationships and work.

Requirements

Formal Education and Work Experience:

• Familiarity with Salesforce a plus
• Minimum Bachelor's degree in Marketing, Mathematics, Statistics, Media or related field
• 5+ years professional work experience in the marketing or related field
• Work experience in the hospitality, healthcare or technology industries desirable
• Ability to demonstrate significant career-related accomplishments

Technical Skills:

• Analytic skills to assess and interpret data-driven aspects of marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Command of digital marketing strategies, particularly as related to integrated marketing campaigns
• Proficient in Microsoft Word, Excel, PowerPoint and Access

Also Required:

• Keen attention to detail and excellent writing and math and problem solving skills
• Project management experience and an ongoing love of learning highly desirable
• Both leadership and team player qualities are essential
• Strong interpersonal communication skills
• Looking for someone with an entrepreneurial spirit, youthful energy but mature mindset
• Familiarity with local history, culture and marketplace a must

Bonus Points:

• Do you have experience in one or more of the following?
  • Strategic Planning & Analysis
  • Market Research
  • Advertising Media Planning & Buying
  • Direct Marketing (B2C and/or B2B)
  • Management of Online Presences (social media or website content)
  • Versatility in Writing Skills including Message Development and Business Reporting

Perks

• Parking subsidy or monthly Bus Pass

• 401(k) with Company Match

• Health Insurance coverage (including Acupuncture and Massage) paid by employer

• Group Term Life Insurance

• Supplemental Insurance available

• Flex Spending Accounts (Medical and Dependent Care)

• Year-end performance bonus

• Paid Vacation, Holiday and Sick Pay

• Professional development supported

APPLY NOW

• The screening process includes interviews, written and math tests, reference checks and a background check. If hired, you will be in good company as your colleagues have all gone through the same screening process.

• Candidates must be ready to begin work within a month of offer; therefore only candidates currently on island (or en route to return/relocate to Hawaii) will be considered.