Job description

An opportunity to do something big. As the Marketing Operations Manager, you will be responsible for developing integrated marketing programs and coordinating the creation and execution of campaigns specific to our digital ecosystem. The scope for this role includes leading and evolving end-to-end marketing workflow processes, recommending, and optimizing marketing workflow and automation technology. The ideal candidate is naturally curious and seeks a deep understanding of how to engage with consumers, clinicians, payers and retail partners.

Babson Diagnostics is a healthcare technology company reimagining diagnostic blood testing. Our proprietary technology is designed to produce medically- accurate results from small capillary samples collected at convenient retail locations and analyzed at our CLIA-certified clinical laboratories. Leading through science, integrity, humility and kindness, we are working to improve health by making diagnostic blood testing more convenient, accessible and patient-centered. We’re a passionate team of scientists and strategists, with a big dream of changing how people get diagnostic blood tests. And we’re growing.

Key Responsibilities

· Take charge of existing and emerging technology initiatives for our marketing automation channel - and continuously innovate on opportunities for channel expansion to further reach our various audience groups.

· Own lead organization, including post campaign lead data migration, ensuring our leads are properly stored in our CRM for follow up. Ensure our email lists and organized and maintained for maximum deliverability.

· Develop engaging and compelling digital content in various channels including website, digital advertising, and email. Work with internal stakeholders to identify opportunities for creating supplemental content.

· Contribute to growing our presence on owned digital channels through asset management. Assist with getting content approvals, posting, and engaging with our followers.

· Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3rd party research, digital trends, and past campaign data.

· Lead the extraction of digital metrics across web, social, email, and advertising. Maintain and evolve monthly and quarterly company analytic reports.

· Utilize design tools to create compelling digital content, including graphics, videos, and animations.

· Help to maintain and update our corporate and future websites.

· Provide oversight and goal tracking between Marketing channels and cross-functional teams.

Required Skills & Experience

· Bachelor’s degree in marketing, communications, or related degree.

· A minimum of 4 years of experience in digital marketing and/or a marketing operations role with in-depth knowledge of the digital landscape.

· Certifications and in-depth knowledge of marketing automation systems and CRM platforms (e.g., Salesforce, HubSpot, Marketo, etc.).

· Keen understanding on how to effectively reach and communicate with consumer (B2C) and health care professional (B2B) audiences through digital technology and advertising.

· Demonstrated experience managing a website with a robust content management system (WordPress, Craft, Drupal)

· Solid understanding of SEO and SEM techniques.

· Experience setting up and effectively using Salesforce Marketing Cloud and Personalization Studio.

· Experience with design software such as Adobe Creative Suite, Adobe Creative Cloud or Canva.

· Strong communication and collaboration skills with the ability to multi-task to manage multiple projects at the same time.

· Passionate about emerging digital technologies and creating a resonating and authentic brand experience.

· Experience in healthcare, diagnostics, medical device, or regulated industries, marketing to B2B and/or B2C audiences.

Preferred Experience

· Experience with paid digital advertising execution, media buying, bid types.

· Experience using Google Ads and Microsoft Ads.

· Experience setting up and effectively using Salesforce Marketing Cloud and Personalization Studio.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• How many years’ experience do you have marketing to B2B audiences?
• How many years’ experience do you have marketing to B2C audiences?
• How many years’ experiences do you have working within Salesforce Marketing Cloud?
• - Do you have experience working with Salesforce Personalization (Growth) Studio? (Y/N)

Work Location: Remote

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