Job description
The Marketing Specialist will work with key staff in contributing to a new and growing department of Information Security Services within our Quality Assessments Division of Smithers.
Marketing responsibilities include website and social media content development, execution of email marketing campaigns and monitoring web performance/SEO strategy. Sales responsibilities include target customer identification, lead generation and follow up, sales funnel management, and contact through various strategies to meet sales goals.
This full-time employment opportunity offers medical and retirement benefits, wellness program, competitive salary, hybrid work schedule, training and development opportunities and a global marketing support team.
EDUCATION AND/OR EXPERIENCE:
- Requires a BA/BS degree or equivalent in business administration, marketing or journalism.
- 3-5 years of previous marketing and sales experience.
- Familiar with the marketing communications process having worked with agencies and in-house creative staff in past work experiences.
- Familiar with marketing automation platforms such as Hubspot or Marketo.
- Proficient in use of Microsoft Office Suite, CRM systems (Infor, Salesforce.com, Goldmine or similar).
- Familiar with web editing (HTML programming not necessary, but helpful), SEO and SEM techniques.
- Familiarity with Adobe Creative Suite would be preferred but not required.
- Exposure/Knowledge of web metrics systems (Google Analytics, email marketing metrics).
- Experience in marketing technical services would be preferred but not required.
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