Job description
Role: Marketing Strategist
Reports to: Senior Marketing Strategist
Location: Remote
Hours: Full-time
Salary: $75,000-$85,000
About Trevor
The Trevor Project is the leading organization working to end LGBTQ youth suicide in the U.S. and beyond. The nonprofit operates several programs to help prevent and respond to the public health crisis of LGBTQ youth suicide, including 24/7 free crisis services, research, advocacy, education, and peer support.
Overview of the role
The Marketing Strategist will design and lead high-impact integrated marketing campaigns with the aim of reaching and engaging with our youth and/or adult audiences, within the context of a specific campaign pillar or theme. You will be experienced in developing holistic, cross-channel marketing strategies based on a defined audience.
You’ll also support our Corporate Partnerships team, building partner relationships and collaborating with partners on campaign strategy and messaging in support of LGBTQ young people.
This role reports to the Senior Marketing Strategist and will collaborate extensively with colleagues from across the broader organization and with our corporate partners.
Who you are
A digital maestro. You understand digital platforms, how they differ, and how they can be utilized most effectively to reach your strategic goals. Familiarity with marketing platforms such as Facebook’s Business Platform, Google AdWords, Google Analytics and YouTube is preferred
Audience-driven. You are experienced in utilizing audience research to develop and tailor marketing campaigns that drive impact. You are able to identify opportunities for further research that can be leveraged for future strategic initiatives supporting your audience and their goals.
Builder. You’re excited about the opportunity to take the status quo as just a starting point, then implement best practices and continually innovate. You’re always thinking about trends in social media and tech and how we can leverage these tools
Results-focused. You set clear timelines and drive projects to completion. You know that delivering on goals and metrics is the key to having a significant impact and growing our programs
Project management minded. You know how to manage complex projects. You are familiar with various project management systems and comfortable making sure the organization’s various campaigns are run smoothly
Collaborative. You understand that the best way to meet and exceed goals is through outstanding teamwork. You work well with internal and external stakeholders alike
Research- and evidence-based. You are up to date on the best online and digital marketing practices, and want to ensure that everything you do is informed by the latest and greatest thinking, technology, and practices
Passionate. You care about LGBTQ youth. You care about saving lives. You want to come to work and feel inspired every day. You want to change the world.
What you'll be doing
- Contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people, while fostering an inclusive approach to your direct work and engagement with Trevor colleagues across the organization
- Utilize available audience research to deeply understand our audiences; who they are, their motivators/demotivators, and their online and offline behaviors.
- Develop omnichannel marketing strategies leveraging audience insights, focused on a specific campaign pillar, examples include:
- Marketing campaigns that will engage with youth during the moments that matter in their journey of self-discovery and acceptance
- Marketing campaigns driven by relationships with our corporate sponsors
- Brand campaigns to increase awareness and further the positive public perception of the organization
- Serve as the point person for folks inside the organization for your marketing campaign pillar and supporting campaign activation moments, as well as being the point person with external partners when necessary
- Coordinate campaign strategy and partner with the Journey Marketing team on execution across all Trevor channels including email, social media (paid and organic), newsletters, and internal communications
- Represent Trevor with our corporate partnerships, including relationship and stakeholder management, content & messaging strategy, research, KPI tracking, and reporting.
- Support with web asset implementation (lightboxes, blogs, product partners, etc.)
- Own the review process from a marketing standpoint.
- Seek out opportunities to build outside partnerships (i.e. with peer organizations, corporate development partners, other nonprofits, etc.) to activate at key moments for Trevor
- Utilize third-party platforms like MailChimp, Asana, and SproutSocial for project implementation
Benefits
- Generous vacation and holidays (like a full day off to celebrate Harvey Milk Day!), including three half-day Fridays during the summer
- Comprehensive health insurance (we pay 100% of your premiums for medical, dental, and life), including gender affirmation surgery
- Flexibility to work from anywhere in the U.S. (we provide the technology, a monthly internet reimbursement and a reimbursement to outfit your work-from-home space!)
- Online Subscription to Headspace, a digital meditation platform
- Meaningful work at an organization that is saving the lives of LGBTQ young people across America every day
The Trevor Project provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. The Trevor Project complies with all applicable laws.
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