Media Buyer

JOB DESCRIPTION

POSITION SUMMARY

We are looking for an experienced Digital Media Buyer to manage the day-to-day optimization of our digital advertising campaigns across multiple platforms (SEO, Paid Social, PPC, etc.). Reporting to the Marketing Manager, you will be responsible for defining 0 Percent’s Pay Per Click, Cost Per Lead Strategies, and User Journeys, ensuring all campaigns are optimized. You will frequently track and report campaign performance to management and key stakeholders. In this role, you will test campaigns, measure results, and apply your learnings to create a successful ads strategy. You will work closely with the Marketing Team to translate your strategies into great copies, and to ensure all visual Ads and Landing Page Designs are performing well.

The Media Buyer is creative and strategic, has initiative, has no fear in proposing new ideas, collaborative and detail-obsessed. This is a unique opportunity for the right candidate to help shape the future of a company from a start-up to a globally scalable organization.

**Please note this role will be based onsite in our Brickell Miami Office. Must submit portfolio with application.**

ABOUT YOUR COMPANY

We are 0 Percent! Our company operates in the financial industry, educating and consulting clients on Cryptocurrency, Real-estate and creative financing for small businesses. Our mission is to transform our clients' lives through financial literacy and ultimately empower them to achieve financial independence. We want to see every team member reach their personal, professional, and financial goals through the work we do together. Our core values are the backbone of our business and guide our hiring process. We are Transparent, Disciplined, Results Driven, Aligned, Committed, and Growth Oriented.

PERFORMANCE OBJECTIVES

• Set up and manage Facebook, Instagram, TikTok, YouTube, Google PPC, Twitter, and LinkedIn ad spend campaigns.

• Define target groups and metrics/KPIs appropriate to campaign goals

• Stay on top of campaigns daily and alert any needed optimizations

• Apply testing methodologies and analyze performance for campaign optimization

• Manage budgets and recommend weekly optimizations

• Be at the forefront of understanding digital media trends and new tools

• Research and analyze the competitors, draw insights and make recommendations

• Review invoices

• Develop specs for digital media assets

• Create reports, and presentations and communicate results

• Collaborate on advanced analytics to measure the business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization

• Build, launch, manage, and continuously optimize metrics-driven marketing campaigns across online channels, including paid social media and digital ads

• Collaborate cross-functionally with strategic marketers, and creative colleagues to drive data-driven channel strategies that align with stakeholder goals and drive business impact

KEY COMPETENCIES

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all-inclusive.

• Experience successfully maintaining a positive attitude while working in a team environment with competing priorities

• Strong computer skills and highly proficient in Excel, ClickFunnels, HubSpot, and Hyros

• Ability to think critically, in the assessment of data that will help ad performance and the marketing team understand current results

• Detail-oriented with strong organizational and project management skills

• Strong written and verbal communication skills

• Ability to think individually as well as collaborate with other team members within a changing environment and perform multiple tasks effectively and concurrently

• Strong knowledge of the digital marketing industry, client acquisition, lead generation, trends, and new developments

• Able to manage multiple campaigns and projects at the same time and be time-efficient

• Proficient analytical and mathematical skills

• Proactive personality

• Solid understanding of all advertising mediums, (i.e. internet, billboards, radio, broadcast and cable television)

• Knowledge of business and advertising trends and the ability to translate this knowledge into advertising solutions for clients

• Strong track record of meeting and exceeding sales targets

EDUCATION AND EXPERIENCE

• High school or equivalent (required)

• Bachelor's degree (preferred)

• Minimum (3 - 5) years of media buyer experience (required)

• Minimum (3 - 5) years experience of deploying $100k or more of monthly ad spend (required)

• Minimum (3 - 5) years experience in setting up and managing campaigns on Twitter, LinkedIn, TikTok, Google PPC, and YouTube (required)

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods of time standing, sitting, or walking

• Ability to work in an enclosed office environment

• Must be able to lift at least 25lbs

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

BENEFITS

• Fully Remote Position

• Valriable compensation option plus salary

• Paid Time Off

• Health insurance

• Dental Insurance

• Vision Insurance

• Life Insurance

• Accident insurance

• Hospital insurance

• Access to our product and services at large discounts and some instances free

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 0 Percent recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, send an email with your resume to HR @0percent.com. Already a 0 Percent candidate? Please connect directly with your recruiter to discuss this opportunity.