Collective Measures is currently seeking a full time Media Manager – Programmatic Display for the Awareness Media team, to provide expertise to the agency's practice in the areas of programmatic strategies and campaigns.

_RESPONSIBILITIES:

Planning, Strategy, and Reporting:

• Craft client communication regarding recommended display tactics, including specifics on targeting, investment levels, ad types and inventory that align with goals
  • Ability to build recommendations and optimizations off previous performance
• Understand nuances for planning, execution, and reporting for digital tactics
  • Tactics include banners, online video + connected TV, audio, native, rich media
• Able to determine breakout between working with managed vendors vs internal trade desk based on campaign needs and goals
• Conduct audience and market research as well as competitor research to support media recommendations
• Able to understand and report how display channels influence the overall media plan performance
• Understand when to add and how to execute display impact studies (brand lift, A/B testing)
• Work with team members to evaluate cross-channel impact analysis (search correlation, search lift, etc.)
• Effectively set up plan to pull appropriate data for each report that considers consumer journey and is catered to client audience
• Summarize and communicate status of all campaigns with appropriate internal contacts and client teams - this includes building client-facing reports in Excel and/or PowerPoint with data visualization and insights for planner/buyer to reference

Thought Leadership:

• Draft client POVs, blog posts, and case studies for specific tactics, partners, and channels
• Keep up with industry trends and share through email, meetings, and company presentations
• Research new capabilities in the space and able to come up with new ideas for current and potential clients
• Be prepared for assisting with new business pitches and coming up with ideas that support unique goals, industries, and audiences

Programmatic:

• Plan, build, maintain, and optimize programmatic campaigns using Collective Measures' ad tech stack
• Craft and implement optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
• Provide programmatic bidding expertise and understand bidding best practices to improve campaign performance
• Familiar with vendor integrations to improve targeting, ad units, and measurement with internal campaigns
• Well versed with what reports to pull within self-service platforms and able to craft insights based off data

_QUALIFICATIONS:

If you find you qualify for only some of the qualifications, please still apply and during the hiring process we can discuss opportunities for training

• 5 years of experience in digital media, especially in planning and managing display campaigns or trading/buying in display-focused platforms
• Experience using The Trade Desk, DV360, Amazon DSP or other programmatic DSP's (TTD preferred)
• High proficiency with Tableau and/or Microsoft Excel—formulas, pivot tables, creating efficiencies
• Strong knowledge and background in metrics and results-driven optimization is vital
• Strong written and verbal communication skills
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• A data-driven, independent, and analytical approach to problem solving
• The ability to work independently as well as with a team in a fast paced, goal-oriented environment
• Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

_PHYSICAL / COGNITIVE REQUIREMENTS: (without accommodation or with reasonable accommodation)

• Must be able to speak, write and read English proficiently;
• Must be able to sit for extended periods of time;
• Must be able to use a keyboard and a telephone.

_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.