Programmatic Associate

Full Time
Chicago, IL
Posted
Job description
Company Description


At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients, and are uniquely positioned to do so through our Power of One model.


Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.


Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we’ve embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients’ dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.


Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.


Job Description


The Programmatic Associate is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by the Senior Programmatic Analyst and client, providing input in the construction of client decks and status documentation. The ideal candidate will have some prior online trafficking experience and basic experience with Double click DART or similar campaign management systems. Prior experience with bid management platforms and active campaign optimization efforts is a plus. Most importantly, the Programmatic Analyst must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on Publicis’ network of agencies.


Role Objectives:

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers
  • Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing

Qualifications
  • Four-year college degree Entry level role
  • 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required
  • Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
  • Understanding of traditional and interactive media planning elements Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills Excellent communication and writing skills Ability to organize and manage detail work campaign performanc

Additional Information


All your information will be kept confidential according to EEO guidelines.

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