Town Hall, a leading digital agency for higher education and nonprofit organizations is seeking a full-time Programmatic Media Manager to join our growing team. Town Hall’s clients include Columbia University, Cornell University, Meals On Wheels America, No Kid Hungry and others.

Town Hall is a flagship agency of Situation Group, a global collective of marketing, advertising and technology companies that help brands transform their communities and drive their audiences to meaningful action. Situation Group has been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune for commitment to its workplace and team members.

What You'll Do

The Programmatic Media Manager will lead digital media planning for clients across our portfolio in partnership with the Media Director and Media Buyer team. The ideal candidate is detail oriented, highly collaborative, has a passion for the higher education space, and “nerds out” about all things media.

As Town Hall is a small and growing team, this role will require both strategic planning and time spent “hands on keyboard.” Excellent candidates for this role have experience planning and executing digital media campaigns and are looking for a leadership role within the team, bringing smart media chops to the table, and collaborating with Account & Creative Strategy to build the best holistic marketing plan for our education clients.

Our office is located in midtown Manhattan, and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

• Attend internal and client-facing meetings, speaking to media campaign performance and strategy
• Represent the agency’s POV on vertical-specific trends and the digital media landscape at large
• Collaborate with Account Supervisor/Account Director to identify growth opportunities within existing client portfolio
• Facilitate communications with external vendors and partners
• Develop media strategy and approach to reach client goals and objectives
• Create annual and campaign-specific cross-platform tactical media plans, identifying KPIs and generating ongoing testing plans
• Collaborate with Media Buyer team to QA campaign set up, targeting, and budgets prior to launch
• Monitor campaign performance and recommend optimizations, in collaboration with Media Buyer team
• Provide insights for client-facing reports; deliver report presentations to clients as needed
• Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers
• Collaborate with Creative Strategist and and Creative Director to develop media campaign creative and ensure best practices are met
• Oversee deliverables developed by and growth of Media Coordinator in collaboration with Media Director

Requirements

• 5+ years experience in a digital marketing/advertising role
• Experience with/working knowledge of two or more of the following platforms:
  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience;
  • paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
• Familiarity with and/or willingness to learn Google Analytics
• Proficiency in Microsoft Excel, Word, and PowerPoint
• Ability to successfully deliver client-facing presentations
• Interest in mentoring junior associates, experience as a manager is a plus
• Experience working on higher education or cause/non-profit clients is a plus

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Wellness Resources

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Meals on Wheels America, No Kid Hungry, Girls Scouts of America, ADL, Harvard, Cornell, and Columbia.

Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.