Job description
This is a remote position.
Booyah Advertising is seeking an experienced, detail-oriented, full-time Programmatic Media Strategist to participate in all aspects of executing high profile and complex clients’ programmatic media campaigns. The role requires proficiency in programmatic media (display, video, audio) buying across self-serve platforms. Responsibilities include strategy, ongoing planning, implementation, monitoring, optimization, analysis and reporting. The person will be accountable for pulling together intelligent media recommendations for our diverse set of direct response and branding clients based on research, new beta opportunities and historical performance. This role requires a team player with strong interpersonal communication who’s comfortable cultivating relationships with both the client and the agency.
Responsibilities:
- Responsible for the overall client communication and media strategy as well as timely delivery of reports & analysis
- Accountable for executing strategies that exceed client goals and KPIs
- Owns the media planning process from start to finish for multiple clients, including research, RFP, developing a media plan, building a media plan presentation outlining logic and rational behind all media decisions, overseeing campaign setup, launch, and optimization
- Leverage and maintain strong relationships with partners, remain up to date on platforms and their offerings
- Ensure contracts are accurate, out clauses are set and billing is established
- Budget management including approving and actualizing invoices, monitoring and forecasting media & creative fees, issuing contracts, documenting budget changes and maintaining the overall media plan document
- Oversee and manage the Media Buyer and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and quarterly reviews
Create timelines, internal and external to remain organized - Provides in-depth analysis of (bi)weekly reports and present to the client during bi-weekly calls
- Step above and beyond to ensure clients are fully satisfied
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