Job description

Summary

The purpose of the Public Relations and Social Media Coordinator position is to assist the CEO direct, plan, and administer all High Point Housing Authority’s (“HPHA” or “Agency”) public relations and social media as they relate to the Agency planning and event functions, as well as to serve as the media contact for the Agency.

Essential Duties and Responsibilities

The statements below are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties and/or skills required. Other duties may be assigned.

The Public Relations and Social Media Coordinator will assist the CEO with the following duties and responsibilities as assigned. (Duties listed are not intended to be all inclusive nor to limit duties that might reasonably be assigned.)

• Plans, develops, and maintains public relations activities and events to include preparation and distribution of information, photographs, or other media.
• Coordinates with the CEO to ensure that unexpected changes in service are reported via appropriate social platforms, typically Facebook and Twitter
• Create, manage, and edit content for the agency s internal and external websites.
• Manages all company social media by creating content, sets social media objectives, tracks, and analyzes social metrics.
• Monitors social trends and implements them as necessary, as well as establishes additional platforms.
• Develops social media reports monthly to be distributed to CEO and presents data/insights as needed in meetings internally.
• Assists in submitting stories and preparing additional content for the agency’s quarterly newsletter.
• Proven ability to write communications plans using traditional and web-based tactics, and to coordinate their execution
• Contacts various approved stakeholders including City departments, outside agencies and organizations, civic and community groups, and the public for the purpose of establishing and maintaining an effective community relations program.
• Ensures that staff, the public and interested organizations are informed of the Agency’s activities issuing approved information to the press, trade publications and other media sources; responds to questions and requests from various sources.
• Consults with the CEO on the development of internal publications and outlets (internal television, website, and employee newsletter) to keep personnel informed of agency activities.
• Develops fresh story ideas to support internal communications.
• Assists as needed with coordinating media coverage through press releases and other media information packages. Identifies and recommends public relations opportunities.
• Assists as needed with coordinating the development of all public information materials (collateral) including brochures, timetables, signage, and promotional items.
• Supports HPHA’s strategic communication strategy and presence on the web, social media and in print.
• Organizes and implements in-house and community-wide special events.
• Represents HPHA at community projects, outreach events, and public relations functions, including social, media/news events and business gatherings as well as press events and agency involvement activities.
• Develops and implements strategic communication plans tailored to maximize the involvement of target audiences to include drafting correspondence, documenting and organizing public comments, and agency responses to these requests.
• Manages the marketing and communications contact database.
• Assist in developing public involvement techniques designed to meet the diverse needs of the public, which includes those traditionally underserved by existing systems and facilities.
• Detailed planning and follow-through of assigned tasks, meetings, and presentations.
• Actively and positively work across teams and departments to achieve desired results as assigned.
• Formulate and lead team efforts to conduct targeted outreach that will enhance the experiences of all modes of HPHA’s programs and services.
• Assist in developing opportunities to educate the public on HPHA’s initiatives and projects.
• Arrange for HPHA’s meaningful participation in community events including environmental, persons with disabilities, and community relations projects, among others.
• Responsible for compliance with the HPHA’s public relations and social media policy and procedures.
• Responsible for maintaining a general awareness of HPHA’s programs and services.
• Serves as the planner for the Agency, working closely with the Chief Executive Officer.
• Conducts community fundraisers for Agency contributions, i.e. United Way, etc.
• Organizes special events for the Agency.
• Serves as editor of Agency newsletter.
• Writes and submits all news releases to local media as well as to national publications.
• Serves as back-up to Chief Executive Officer’s Executive Assistant to assist in the preparation and organization of monthly Board meetings, i.e. prepare agenda, agenda notebooks and comments of Board meetings; assembles packages for Board members and attorney; coordinates distribution of Board data and Board meeting notices; arranges meetings of Board; calls Board and attorney to remind about meetings.
• Notarizes documents as necessary
• Performs other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each competency satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the job competencies.

Job Competencies

• Ability to take basic pictures, edit them and post them on internal and external websites
• Must possess strong communication skills including writing and public speaking.
• To be able to communicate information positively, clearly, accurately, and effectively for a variety of audiences.
• Knowledge of developing and implementing community relations and public involvement plans.
• Proven knowledge of public relations, communications, marketing, and media principles.
• Coordinates meaningful engagement with internal staff, outside agencies and individuals.
• Ability to conduct quality research, maintain complete and accurate records.
• Develop a core understanding of HRT services, industry practices and public participation methodologies relative to state and federal guidelines.
• Knowledge of the methods, procedures, and policies of the HPHA as they relate to the performance of the essential duties of the Public Relations and Social Media Coordinator.
• Knowledge of principles and practices of planning, directing, and administering all phases of public relations for the Agency.
• Knowledge of the laws, ordinances, standards, and regulations pertaining to the essential duties and responsibilities of the position.
• Knowledge of the organization of the department, and of related departments
• Knowledge of any occupational hazards and adheres to safety precautions inherent in performing the essential functions of the work.
• Knowledge of terminology and related professional languages used within the department as such pertains to work responsibilities.
• Knowledge of media practices and public relation philosophies.
• Knows how to maintain cooperative and effective relationships with intra and interdepartmental personnel, as well as any external entities with whom the position interacts.

• Proven application of the principles of supervision, training, motivation, and performance evaluation.
• Proficiency in using computer systems and the listed software applications associated with performance of assigned work is essential. Proficiency in use of social media apps to be used. Basic problem-solving skills associated with software applications used is expected. Software usage relevant to job duties will be evaluated. Comfortable with WordPress, and the standard suite of Microsoft Office Products.
• Software applications: MS Office software, Adobe Creative, Google Analytics, Sprout Social, Mail Chimp, Survey Monkey, WordPress, and Hoot Suite.
• Work will require evening and weekend hours for public hearings, speaking engagements, major events, and other meetings. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work involves meeting multiple demands on a timely basis. Duties may require some seasonal overtime.

Education and/or Experience

Bachelor’s Degree in communications, Public Relations, English, Marketing, Political Science, Public Administration, or related field is preferred. A combination of education and five years of experience is preferred.

Computer Skills

To perform this job successfully, an individual should have strong computer skills (Microsoft Office, Outlook, Public Relations and Social Media Coordinator information systems, spreadsheet programs, database software, and the Internet). Must be able to learn other computer programs as required by assigned tasks.

Certificates, Licenses, Registrations

Possession of a valid North Carolina driver’s license and the ability to be insurable under the Agency’s automobile insurance plan at the standard rate.

Visit www.hpha.net to complete an employment application.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Management: 5 years (Preferred)
• Marketing: 5 years (Preferred)

Work Location: One location

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