Job description

// Who is Foodsmart
Foodsmart is eating well made simple. We are the world’s largest telenutrition and foodcare solution, backed by a national network of registered dietitians and designed to yield consistently healthier food choices, lasting behavior change, and long-term results. Foodsmart’s digital platform guides members through a personalized journey to eating well, while saving them time and money. Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the whole family that makes the most of ingredients at home and on-the-go. With national and regional retail partners across the US now accepting SNAP/EBT, Foodsmart helps bring healthier food within reach to eligible members, and can also assist with SNAP enrollment. Founded in 2010 by CEO Jason Langheier, MD, MPH, Foodsmart has supported over 1.5 million members from over 700 health plan, employer and health system clients, and raised over $70 million in funding from leading strategic and venture investors like Advocate Aurora Health, Blue Cross Blue Shield Massachusetts, Seventure (Natixis), Mayfield, and Founder Collective. Learn more atwww.foodsmart.com

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// About You*
You are passionate about improving people’s lives on a massive scale through the power of nutrition and technology. You are an excellent storyteller, adept at communicating to various audiences and can pitch your story in a way that compels action. You are empathetic towards journalists and identify opportunities to create press based on their needs. You understand the importance of creating long-term relationships with journalists and other media outlets and prioritize maintaining those relationships. You have demonstrated an ability to get major publications to pick up stories. You’re experienced in developing content from scratch and are a skilled editor, understanding the nuance of different channels and audiences. You love collaborating with like-minded teammates to find solutions.

Responsibilities

• Create and build relationships with journalists, nationally and regionally, to maximize Foodsmart’s brand awareness, for both consumers and target client (e.g., health plans)
• Develop publicity strategies (considering budget, timelines) to support newsworthy events including identifying multiple press opportunities to engage the relevant audiences
• Create KPIs for publicity strategies, measure and report performance, and optimize future strategies
• Write press releases and other materials for relevant press opportunities (e.g., new client launches)
• Maintain strong relationships with journalists and media outlets, understand their needs, and identify opportunities for Foodsmart to help them
• Be “in the know” about media trends, themes, or events as well as newsworthy Foodsmart initiatives so you can identify opportunities
• Work with internal Foodsmart clinical and analytics team to leverage data to pitch stories
• Identify new press opportunities (e.g., interviews, podcasts) and work with Foodsmart team members (such as CEO) to manage those initiatives
• Represent Foodsmart publicly
• Support content development for Foodsmart consumers to maximize brand awareness and drive consumer engagement/acquisition

Qualifications

• 3-5 years of PR experience (ideally in healthcare-related field)
• Excellent written and oral communication skills
• Superior relationship management skills
• PR management in a B2B, B2C, or B2B2C space
• Proficiency in word processing software (Microsoft word, Google docs)
• A growth mindset with a dedication and eagerness to learn
• Strong project management and attention to detail

// Why Foodsmart?
Foodsmart is a mission-driven organization that creates fulfillment at the end of each day, knowing you are working towards helping people live healthier lives through nutrition. As a fast growing startup, there are significant opportunities for growth early on in your tenure. Besides competitive compensation, we offer many unique benefits, including unlimited PTO, flexible working hours, flexible working location, paid health insurance, monthly gym subsidies, and daily lunch allowances.
Foodsmart is an Equal Opportunity Employer. It is our firm policy to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin, citizenship status, religious creed, age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Job Type: Full-time

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