Regional Marketing Manager USCAN, Research & Translational
Full Time
Marlborough, MA
Posted
Job description
Be part of something altogether life-changing!
Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.
Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
What you’ll do
- Responsible for developing and executing a comprehensive field marketing plan which integrates content for regional requirements with global marketing initiatives for Research & Translational markets.
- Develop and execute demand generation marketing programs and tactics (e.g., seminars, webinars, local trade shows) including channel marketing programs through key distributors in the region.
- Plan, organize, and execute regional marketing and sales programs and relevant regional product launches with cross-functional partners
- Maximize Channel revenue through Distributors by working with commercial distribution team to define programs with clear objectives needed to improve distributor loyalty, share of wallet and retention. Work with Segment marketing managers and product managers to drive channel marketing programs, determining products to include in these programs and how to position those products. Work with marcom partners to create and launch agreed upon assets, training materials, etc. for distribution partners.
- Support Sales Teams and Channel partners to maintain and identify marketing / PR opportunities via customer case studies, early adoption strategy, PR/event communications, VOC/VOS, testimonials and the like.
- Build and maintain ongoing communications with the regional sales directors, field marketing peers and corporate headquarters
- Work with relevant Segment Marketing colleagues to forecast and measure the ROI for marketing campaigns and events
Who you are
- Bachelor's degree in Business, Marketing, relevant Life Sciences, or Engineering
- Minimum five (5) years of progressive product/business management in Life Sciences
- Experience in a marketing or sales customer facing role in the Life Sciences Industry, including planning, develop and executing customer events or marketing tactics, with the ability to communicate effectively, present, analyze and use data to drive improvement and problem solve
- Experience managing marketing projects such as content development, campaigns or events with knowledge of the marketing funnel through to sale process
- Strong leadership, communication, collaboration, coaching, team building and influencing skills with proven ability to drive and manage change initiatives in a matrixed environment (empowering others to lead)
- Strong business acumen, financial, organizational and relationship building skills.
- Clear/strategic thinker with the ability to create and successfully execute commercial product execution plans.
- Ability to energize, develop and build rapport, collaborate and influence at all levels within an organization. Act as inspirational leader with optimism, highly approachable and humble.
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful
Danaher Business System
tools and the stability of a tested organization.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at
If you’ve ever wondered what’s within you, there’s no better time to find out.
The EEO posters are available
here
.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at
applyassistance@danaher.com
to request accommodation.
If you’ve ever wondered what’s within you, there’s no better time to find out.
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