SEM Specialist

Full Time
Pittsburgh, PA 15222
Posted
Job description

SEM SPECIALIST

WHO WE ARE
Experiment More. Risk Less.
The world is full of infinite combinations & outcomes. The only constant is, there is no perfect way.
So make haste. Experiment. Move forward. We'll help you get there.
We aren’t know-it-alls (because there’s too much to know). Instead, we have a let’s see what works mentality. This approach helps drive work we’re proud of and a culture that keeps us going.

WHAT YOU'LL DOIn this role you will have the opportunity to work on International, National and Local clients managing the day-to-day aspects of Paid Search campaigns. As a part of our entrepreneurial Media Team, you will help create best practices and be an industry expert for our clients. You must be skilled in advanced campaign bid strategies, accurate reporting dashboards, forward-thinking strategies, and a penchant for driving results. In this role, you will also collaborate with other advertising disciplines including account management, creative, interactive, PR, and others.
Search Campaign Functions:

  • Day-to-day management on campaigns, including bid management, budget allocation, forecasting, performance monitoring, creative testing, etc.
  • Develop strategies for Paid Search campaigns including account architecture, test hypothesis, tagging structure, and reporting protocols
  • Strong communication to clients and internal departments.

Analytical Skills:

  • Strong in Microsoft Excel: pivot tables, Vlookups, and chart building.
  • Data analysis and problem-solving
  • Data visualization for client reporting
  • Google Data Studio a plus
  • SEM software a bonus
  • Search Ads 360, Kenshoo, Marin, etc.

WHAT YOU BRING TO THE TABLE
You’re looking for a creative communications agency because you love impactful work. You understand that creativity is best practiced across the agency – strategy, media and account management. You’re a great manager of time, space and people. You have that magical ability to think big picture one minute and get into the weeds the next. You’re curious and an excellent communicator, with both media as well as clients. You’re someone everyone wants to work with. You have an intense work ethic; you take great pride in your work and your agency. You thrive in a constantly changing environment. You are competitive, driven and have a distaste for the word “can’t”. You have a desire to learn and grow. You have an opinion. You like to have fun.

MINIMUM REQUIREMENTS

  • Bachelor’s Degree
  • 2-4 years of paid search experience.
  • Proficiency in PowerPoint, Word, and Excel.
  • Google AdWords certification.
  • Google Analytics certification.
  • Proficiency in Google Tag Manger.

SEARCH CAMPAIGN FUNCTIONS

  • Day-to-day management on campaigns, including bid management, budget allocation, forecasting, performance monitoring, creative testing, etc.
  • Develop strategies for paid search campaigns including account architecture, test hypothesis, tagging structure, and reporting protocols.
  • Strong communication to clients and internal departments.

ANALYTICAL SKILLS

  • Strong in Microsoft Excel: pivot tables, Vlookups, and chart building.
  • Data analysis and problem-solving.
  • Data visualization for client reporting.
  • Search Ads 360, Kenshoo, Marin, etc.

REQUIREMENTS

  • Minimum Education Requirements: Bachelor’s Degree
  • Other requirements:
  • Applicants should have at least 2-4 years of Paid Search experience
  • Proficiency in PowerPoint, Word, and Excel is required.
  • Google AdWords Certification required.
  • Google Analytics Certification required.
  • Adobe Analytics Certification a plus.
  • Google Campaign Manager 360 Certification a plus
  • Proficiency in Google Tag Manger
  • Experience with Advantage billing system a plus

At Chemistry, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and help make communication better for our clients. Chemistry is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.

LI-Remote LI-Hybrid

Job Type: Full-time

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