Job description
The Senior Business Development Manager is responsible for the execution of the business development strategy for a specific geographic area. The Senior Business Development Manager is accountable to federal, state, local programs and contracts, accrediting bodies and Maxim requirements.
The Senior Business Development Manager sales strategy should be consistent with the focus and goals of the organization, and it is the Senior Business Development Manager’s responsibility to analyze opportunities in a specific geographic area and develop a customized business plan to maximize market expansion. The marketing and business development strategy should encompass the forging of new relationships, expand on existing relationships and educating a multitude of referral sources and payors within the healthcare continuum on the services offered by the organization. These referral sources include, but are not limited to, various healthcare facilities, area healthcare programs, local insurance payors, physician groups, government entities, and case management groups. The Senior Business Development Manager will pursue targets that are large in scale or have the potential to be large in scale, incorporate multiple Maxim divisions, and/or span the portfolio of multiple Business Development Managers.
The Senior Business Development Manager manages with an entrepreneurial mindset and develops a strategy to increase the organization’s visibility within the community and with various trade associations. The Senior Business Development Manager has a responsibility to sell Maxims full suite of staffing solutions and healthcare services. The Senior Business Development Manager will collaborate with all appropriate departments and divisions to ensure implementation is a success.
Essential Duties and Responsibilities:
- Develops a comprehensive marketing and business development strategy for a specific geographic area based on the business potential of the area, needs of the community, and the capability of the local office(s) or business lines. This responsibility includes development of a business plan and potential referral opportunities in the area
- Collaborates with the local, regional, national and strategic sales teams to leverage our position in the market place
- Collaborates with the Clinical and Operational team to have understanding of customers and processes in assigned area in order to educate and answer questions regarding available services
- Spends a significant amount of time engaging with customers in-person to educate on the services, features, and benefits of the company as a healthcare provider
- Develops a minimum of 20 pursuit plan target accounts per year with a targeted annual spread
- Establishes new account relationships and acts as consultant to build relationship depth with current customers within assigned business area
- Analyzes needs of customer to create customized proposals that differentiate our service offerings in the market
- Collaborates with the Director of Business Operations to understand and champion office capabilities and attributes during marketing and business development appointments
- Aligns marketing and business development strategy with Director of Business Operations’ business strategy and vision
- Achieves budgeted financial targets of assigned area
- Responsible for accurate completion of all required reports and activity tracking to achieve company Key Performance Indicators (KPIs)
- Educates customers on the various business lines of the organization, promotes One Maxim, and maintains account collaboration with office counterparts
- Collaborates with the Director of Business Operations and Business Development Managers to ensure our recruiting strategy is aligned with sales pipeline for successful delivery.
- Participates in daily Red Zone meetings with Business Development and recruiting team
- Actively communicates business opportunities with regional and national team and continuously seeks to improve business development processes
- Maintains an understanding of federal and state laws and Healthcare Reform affecting the organization’s business and educates customers and the office as to the impact of these matters in the business
- Accountable to federal, state, local programs and contracts, accrediting bodies and Maxim requirements
- Performs other duties as assigned
Minimum Requirements:
- Undergraduate degree preferred in Business, Marketing, Management, Communications, Public Relations, Healthcare Administration; or licensed RN
- Minimum of three years business development experience in healthcare preferred or other relevant business development experience
- Must meet all federal, state, and local requirements
- Demonstrated ability to provide a high level of customer service
- Excellent verbal and written communication skills
- Proficiency and experience in public speaking
- Ability to work creatively, independently, and be self-motivated
- Frequent daily travel throughout the specific geographic area; overnight travel may be required (10% of time)
- Ability to effectively elicit from and provide information to all team members, caregivers and clients using strong communication skills
- Proficiency with computers, including Microsoft Office
Benefits
At Maxim Healthcare Services, we firmly believe that our employees are the heartbeat of our organization and we are happy to offer the following benefits:
- Competitive pay & weekly paychecks
- Health, dental, vision, and life insurance
- 401(k) savings plan
- Awards and recognition programs
About Maxim Healthcare Services
Maxim Healthcare Services has been making a difference in the lives of our patients, caregivers, employees and communities for more than 30 years. We offer private duty nursing, skilled nursing, physical rehabilitation, companion care, respite care and behavioral care for individuals with chronic and acute illnesses and disabilities. Our commitment to quality customer service, compassionate patient care, and filling critical healthcare needs makes us a trusted partner wherever care is needed.
Maxim Healthcare Services is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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