Job description
Job Description
About 160over90:
160over90 is owned by Endeavor, one of the biggest names in culture and entertainment in the world. The creative department here is like that of any other agency but we aren’t bogged down by dated holding company models and we aren’t owned by a consulting firm. Our connection to Endeavor is our unfair advantage, helping us connect brands to culture through sports, music, film, and fashion like no other. The ideas are boss, able to be taken to the world in whatever way they work best via advertising, branding, social media, PR, experiential, digital and more.
The Role:
The Senior Copywriter will be responsible for creative concepting and production for a telecommunication brand. The work is grounded in the social space, so you must be knowledgeable across all social platforms with a deep understanding of how to take advantage of what they offer. During the MLB season, you will be dedicated to developing and executing all social assets – some of which are executed in real-time. You must be well-versed about baseball and passionate about baseball culture! Additionally, you will work with your cross-discipline team and Art Director counterpart to concept high-level platforms as well as how they are brought to life through execution.
You are a thinker and a maker. You are a listener and a teacher. You thrive in a fast-paced environment. You are instinctively curious about culture and trends – and love baseball. The opportunities here are endless, so your creativity must be too.
Responsibilities:
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Help a brand’s MLB sponsorship continue to evolve and innovate through the development of award-worthy, industry-leading social concepts.
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Lead the development, presentation, and optimization of creative ideas that bring The brands’ MLB partnerships to life across all social platforms throughout the baseball season.
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Manage social production, editing, formatting, delivery, posting, and reporting for the client across all channels and platforms.
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Develop social activation ideas and execution plans based on client objectives/budget.
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Lead presentations to senior level client and/or agency executives and implement feedback to finesse ideas and concepts.
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Build relationships with key client stakeholders.
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Collaborate with colleagues in other divisions across in the 160over90/Endeavor network as necessary to develop client programs.
Education and Skills:
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A minimum of 8-10 years of agency, client, or property sponsorship, marketing, or advertising experience.
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Experience developing social first ideas that build around culturally relevant moments, or react to things happening in culture.
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A passion for and deep knowledge of baseball is ideal !
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Ability to think/create on your feet and move at the speed of social, especially during real-time design development phases.
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Strong understanding of the different social platforms and how to take advantage of what they offer.
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Push creative boundaries by constantly pursuing new concepts and approaches, bringing new ideas to the table.
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Articulate ideas in concise language, effectively communicating concepts to internal leaders and non-socially native audiences.
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Takes a profound interest in the world around you – culture, music, film, sport, art, entertainment.
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Must be able to work autonomously – taking ownership of your workload and able to juggle several projects at one time.
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Takes an interest in your counterpart’s profession with the ability to think visually and express visual direction of ideas at a good level.
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Approachable, collaborative, results-oriented, problem-solver who can both provide and take direction well.
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Strong communication skills, both written and verbal – not afraid to have difficult discussions.
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Team building skills, proactively seeking opportunities to develop team members.
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Excellent organizational, presentation and communication (verbal and written) skills.
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Thrives in a collaborative environment.
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A culture instigator – within the agency and in the world.
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