Senior Performance Marketing Analyst, Insights

Full Time
New York, NY 10014
Posted
Job description

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally – operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With annual revenues of more than US$200M and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.


About this role

We are looking for a passionate Marketing Analyst who can take our analytics to the next level. This role will be the operational owner of performance. You will play a critical role in customer acquisition, marketing automation though reporting and analysis. Performance insights analyst, will be responsible for uncovering the most relevant insights that empower our business teams to sell. We’re looking for a storyteller who gets excited about simplifying data and building relationships..


Responsibilities

  • Own reporting for marketing within Rokt
  • Provide actionable insights to our Business teams, by highlighting the most programs/channels that are driving marketing conversions.
  • Collaborate with marketing operations to optimize workflows, processes and tools through data analysis and insure all activities are captured for reporting
  • Ensure analytics functionality and data integrity through pixel auditing and implementation
  • Create and consolidate reports from all systems for sales and marketing to include analysis and interpretation of the data informing marketing strategy
  • Create weekly and monthly reports in Tableau, Sheets, or Data Studio for senior leadership
  • Share your ideas on driving insights, conversions, process improvement and new measurement initiatives with a smart, receptive team

Requirements

  • 3-5 years of sales/marketing analytics experience at a brand advertiser, agency or media company. Understanding of the programmatic advertising industry is a bonus.
  • Compelling storyteller obsessed with performance motivated to simplify complexity.
  • Obsessed with performance and motivated to simplify complexity.
  • High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.
  • Proficient in Hubspot
  • Scrappy with commitment to exceptional output.

Benefits

  • Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC office–clients, contractors, vendors, and suppliers–to show proof of vaccination and their booster shot.
  • Work with the greatest talent in town. Our recruiting process is tough. We set a high bar because we have a high-performing and high-velocity culture where we only want the brightest and the best.
  • Join a community. We believe the greatest things happen when we come together to solve complex problems and make meaningful connections with each other through social groups, sports clubs, and social events.
  • Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
  • Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
  • Stay happy and healthy. Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
  • Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded.
  • See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities: New York, Sydney, London, Singapore, Tokyo.
  • Get the best of both worlds with a hybrid workplace. We currently work 4 days a week in office, allowing you to enjoy the best of both worlds (please note: this is subject to change based on the needs of the business and some support roles still require a full-time presence). One week per quarter, you also have the flexibility to work from anywhere.
  • We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $110,000-120,000 + equity + (great) benefits!

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