Sylvan Learning is a franchise organization and is the leading provider of tutoring to students of all ages, grades and skill levels with more than 700 centers located throughout North America.

At Sylvan, we are building academic confidence, igniting intellectual curiosity and inspiring the love of learning. We believe education is everything. A child’s future depends on a solid education and a love of learning. We teach our students how to learn, so they build confidence and develop the skills needed to achieve success in school and beyond.

Making sure learning clicks for each child isn’t always easy, but it’s exactly what we love. When you choose Sylvan as a career, you join a group of caring, bright and motivated people who share a passion for making learning personal and inspiring kids to thrive. Join us in changing lives!

Are you an energetic, creative-thinking, self-motivated, flexible team player with a positive attitude and willingness to go beyond the scope of the job to help your team meet its objectives? Are you looking for a Company where you can grow and develop your career while building a skillset that will last a lifetime?

Then we want you!

Sylvan is looking for a highly driven and dedicated Social Media Marketing Coordinator to support our national and local organic social marketing efforts. You would be developing the strategy and execution of content calendar, assets and copy for our social media efforts.

The job responsibilities include:

• Dedicated daily monitoring, community management, and responding to national social media posts on all social media platforms. Requires all comments and messages, including comments on organic and paid social, are addressed within 24 hours.
• Owning the social media calendar, which includes planning, creating and executing the day-to-day seasonal content needs to support the business objectives across all national social media platforms.
• Write, edit and/or proof content and articles that are shared on all social media.
• Design most of the assets to support the social creative needs (adept with Canva, Adobe, etc).
• Load content and articles on our website (html experience a plus).
• Owning the internal communication of social media efforts, i.e., notifying our franchise community of what’s happening, what they should be doing and general social guidance.
• Weekly monitoring of social metrics, as well as creating testing plans to drive more engagement and deliver on KPIs.
• Assist our franchise locations with managing their local Facebook pages under our corporate structure.
• Support local franchisees and center staff with their organic social efforts by providing resources and guidance via phone calls/Zooms.
• Partner with the training team to build effective PowerPoints for webinars, writing “how-to” guides, creating “how-to” videos and other resources to deliver ongoing training throughout the year.
• Occasional travel to local Sylvan Learning Centers to capture and create content for our social media page

To be successful in this role, the Coordinator must:

• Understand and enjoy the behind the scenes work of owning engaging social media content.
• Keep up with trends of social media and make recommendations for how Sylvan should evolve over time.
• Enjoy being part of an integrated team. This role is integrated in many facets of the company, so communication with many parties is key.
• Consistently provide support to our franchise community, which includes answering general social media questions, as well as supporting them with social media account issues that might arise. Be able to respond to franchisee tickets in our tracking system in an efficient and timely manner (24-48 hours).
• Possess the ability to quickly understand existing systems and tools and the business outcomes we seek.
• Adapt to new systems and expanded responsibilities to meet our marketing goals.
• Have superior organizational, communication and problem-solving skills.
• Be able to go from ideation to execution, which involves outlining objectives, creating timelines, project managing, communicating and final implementation.
• Be open to ongoing training and change that comes with the ever-evolving social media landscape.
• Completing other duties as assigned.

We require:

• Bachelor’s degree or equivalent.
• 2-3 years of general marketing experience, preferably content marketing experience.
• 2-3 years of experience in managing & executing multi-channel organic social media strategy for a company or brand on multiple channels including Facebook, Instagram, and LinkedIn. Experience with TikTok and Instagram Reels is a plus!
• High-energy professional able to effectively manage multiple projects at once.
• Creative thinker and problem solver who can originate innovative strategies without a template.
• Strong team player that is able to motivate and lead other team members through strong influencing and persuasive skills to accomplish goals.
• Must demonstrate a high-level of accommodation and flexibility to work in a fast-paced environment of constant change; able to perform well under pressure and deadlines.
• Proactively think outside the box and take the lead on projects.
• Ability to effectively communicate, both verbal and written, with all levels of the organization.
• Desire to consistently grow and develop your career.
• A willingness to learn, support the team and always do what is necessary to achieve objectives.
• Technical understanding or working knowledge of design software including Adobe Photoshop, Indesign and HTML a plus, but not required.
• Technical understanding or working knowledge of video editing apps or software also a plus.

What you get in return:

As a Sylvan team member, you’ll work in a fast-paced environment and make an impact on our business contributing towards the success of our company! Our total rewards package includes:

• A flexible, hybrid schedule, periodically coming into the office located in Hunt Valley, Maryland.
• Competitive market-pay based compensation.
• Comprehensive benefits plans to include, medical, dental & vision plans for full time employees and a generous PTO package.
• Tuition reimbursement eligibility.
• 401(k) plan with discretionary match.
• Fun Company Culture, with monthly employee engagement activities, that empowers team members and rewards outstanding performance.

Additionally, through on-the-job training and learning opportunities, you can develop your career at Sylvan and succeed with us in future roles!

If you want to be a part of an inspired organization that believes in fostering knowledge and confidence in children, improving the lives of thousands of families every day - apply today, and don’t let this opportunity pass you by!
EEO/AA

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)