Sneaker News is seeking a Social Media Specialist to effectively manage social strategies across all key platforms. This position will be responsible for managing and increasing the following of social properties including Facebook, Instagram, Snapchat, Twitter and Youtube. Working with editorial, creative and video teams, candidate will be utilizing all platforms to create awareness and engagement while driving traffic to Sneaker News editorial and video content. In addition to defining best practices & maintaining a weekly calendar, this person should also be looking at editorial franchises, partnerships, & content plans to drive buzz & readership.

Roles

• Plan and maintain social publishing calendar, balancing brand, editorial, & campaign content across all channels including YouTube and sneakernews.com
• Drive growth against weekly and monthly targets to keep building our audience
• Express the Sneaker News brand without compromising our voice
• Generate real conversation
• Ideate partnerships and content plans to build out new avenues for audience growth for the master brand and social channels
• Report on performance for social content

QUALIFICATIONS

• Must have a Bachelors degree in Communications related field
• 2-5 years experience managing social accounts for a publisher or agency (ideally media/editorial)
• Must be fluent in all social platforms, incl. engagement best practices, formats, specs & paid promotion opportunities
• Comfortable with talent- & client-facing reports & coordination - account management experience a plus
• Ideate partnerships & content plans to build out new avenues for audience growth for the master brand and social channels
• Experience working with creative teams, especially video editors & designers
• Experience in photo-editing software
• A keen scope of the footwear industry as a whole
• Strong written skills, especially for creative briefs, strategy documents & creative synopses
• Understanding pop-culture language (i.e. memes, etc)

APPLYING

Candidates must follow these basic instructions when submitting applications. Carefully read and edit your application as it is your first and only impression you can make. In one email, include the following:

• Subject Line of email: “Social Media Manager"
• A paragraph about yourself - interests, hobbies, so forth.
• What you like/dislike about Sneaker News on social media
• Include a case study on a recent social media campaign you worked on.
• Attach a recent resume in pdf.

snjobs@sneakernews.com

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